CBD is integrated into familiar sweet food and beverage items
Implications - The relaxing, anti-nausea and anti-inflammatory benefits of CBD are now being incorporated into food and beverage items that consumers are highly familiar with. By incorporating the ingredient into products like gum and candy rather than only in tincture form, such items are able to put consumers less familiar with cannabis consumption at ease.
Workshop Question - How could your brand reformat one of its products/services?
Trend Themes
1. Cbd-infused Food and Beverage - CBD is being incorporated into food and beverage items, providing consumers with an easy way to try CBD without the need for tincture form.
2. Alternative Wellness - Consumers are becoming more comfortable with THC and CBD products as a way to treat both mental and physical ailments without the need for traditional medications.
3. All-natural Ingredients - Products are being made with simple, natural ingredients to alleviate pain and anxiety.
Industry Implications
1. Food and Beverage - Food and beverage companies can incorporate CBD into familiar products to attract consumers interested in wellness.
2. Pharmaceuticals - Pharmaceutical companies can take note of the growing popularity of alternative wellness treatments to develop new products.
3. Luxury Goods - Companies creating luxury goods can incorporate CBD into their products to appeal to consumers who value wellness and high-end items.
