Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Controlled Collab

Celebrity and brand collaborations adopt more authentic approaches

Implications - Where once brand and celebrity collabs only involved famous individuals putting their names on brands' collections, they are now being offered control over the creative processes that go into putting collections together. In an age where social media has allowed celebrity influence to expand outside of entertainment and deeper into marketing, art, and business, such collaborations allow brands to deepen connections with young consumers.
Workshop Question - What celebrity connection could your brand leverage in marketing or creating its products/services?
Trend Themes
1. Authentic Collaborations - Brands and celebrities are moving towards more authentic and creative collaborations to build connections with young consumers.
2. Influencer-driven Athleisure - Athletic apparel is becoming more chic and tailored with non-invasive design features, offering a style upgrade to one's athleisure wardrobe.
3. Celebrity-endorsed Food Kits - Celebrities are partnering with food brands to create special meal kits with original recipes, providing a unique culinary experience for fans and foodies alike.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend towards authentic collaborations with celebrities to create unique and innovative collections.
2. Athletic Apparel - The trend towards influencer-driven athleisure can provide opportunities for athletic apparel brands to create more stylish and tailored pieces that appeal to a wider audience.
3. Food and Beverage - The food and beverage industry can leverage celebrity partnerships to create special meal kits with original recipes, providing an elevated dining experience for customers.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
128,131 Total Clicks
Date Range:
Mar 18 — Aug 18
Trending:
Hot
Consumer Insight Topics:

Related Examples

Luxury Cultural Charity Capsules
Luxury Cultural Charity Capsules
Beyoncé and Balmain Join To Assist The United Negro College Fund
Recreated Concert Apparel
Recreated Concert Apparel
The Beyoncé x Balmain Collab Offers Ready-to-Wear Coachella Looks
Multi-Sport-Inspired Activewear
Multi-Sport-Inspired Activewear
Ivy Park SS18 Draws Inspiration from Football, Baseball & Cycling
Customized Luxurious Bags
Customized Luxurious Bags
Virgil Abloh Decks Out Beyoncé with a Custom Jeff Koons X Louis Vuitton
Grey-Hued Platform Slippers
Grey-Hued Platform Slippers
The YEEZY Season 6 Grey Platform Slippers Were Just Unveiled
Clear-Strapped Triangle Bikinis
Clear-Strapped Triangle Bikinis
Missguided's Clear Strap Bikini is Sure to Turn Some Heads
Transparent Fashion Editorials
Transparent Fashion Editorials
The Ones 2 Watch 'Berlin' Series Features Plastic Statement Pieces
Supermarket-Ready Meal Kits
Supermarket-Ready Meal Kits
Blue Apron Meal Kits Will Soon Be Available in Local Supermarkets
Customized Neon-Accented Sneakers
Customized Neon-Accented Sneakers
KAWS x YEEZY BOOST 700 Deliver The Bright Wave Runners
Rapper-Inspired Dating Apps
Rapper-Inspired Dating Apps
Yeezy Dating is Helping Kayne West Fans Find Love
Humane Exercise Campaigns
Humane Exercise Campaigns
Reebok Taps into Gal Gadot for Its 'Be More Human' Campaign
play_circle_filledInclusive Cosmetic Commercials
Inclusive Cosmetic Commercials
FENTY Beauty's Ad is Sassy and Supportive of the LGBTQ+ Community
Celebrity-Endorsed Empowering Activewear
Celebrity-Endorsed Empowering Activewear
IVY PARK by Beyonce Encourages You to Be Active in Style
Beachy Motocross Fashion
Beachy Motocross Fashion
FENTY PUMA Launched a Highly Anticipated Fashion Capsule
play_circle_filledGlossy Illuminating Eyeshadows
Glossy Illuminating Eyeshadows
The Shimmering Shades of Glossier 'Lidstar' Can Be Mixed & Matched
Gin-Paired Easter Eggs
Gin-Paired Easter Eggs
The Edinburgh Gin Easter Egg Comes with a Rhubarb & Ginger Liqueur
Unconventionally Remixed Sportswear
Unconventionally Remixed Sportswear
Neige Created a New Line of Contemporary Athleticwear
Sandwich-Shaped Chocolates
Sandwich-Shaped Chocolates
Hotel Chocolat's Easter Egg Sandwich is Packaged in a Takeaway Box
Statement Logo High-Tops
Statement Logo High-Tops
Virgil Abloh's Off-White Brand is Set to Launch a Fresh Pair of CST-001s
Avocado-Themed Easter Eggs
Avocado-Themed Easter Eggs
Waitrose Made an Alternative Easter Egg Inspired by a Popular Fruit
Turquoise-Accented Sneaker Designs
Turquoise-Accented Sneaker Designs
The Puma Suede is the Perfect Crossover of Classic & Old School
Yellow-Accented Basketball Jerseys
Yellow-Accented Basketball Jerseys
Converse and RSVP Gallery Created Cheerfully Tonal Designs
Vibrant Luxurious Athletic Wear
Vibrant Luxurious Athletic Wear
Y-3's Spring Collection Boasts Bold Colors and Contemporary Looks
Paparazzi-Style Luxe Photoshoots
Paparazzi-Style Luxe Photoshoots
Balenciaga Recreates the Celebrity Struggle in its 2018 Lookbook
Vintage-Inspired Athletic Wear
Vintage-Inspired Athletic Wear
P.E Nation Launches Its First Ever Menswear Collection
High Performance Compression Tights
High Performance Compression Tights
2 XU Provides Superior Support and Faster Recovery Rates
Singer-Branded Holiday Merchandise
Singer-Branded Holiday Merchandise
The Beyoncé Holiday Collection Features Apparel and Decor
Fresh Produce Startups
Fresh Produce Startups
Fresh Range's System Drastically Reduces the Time from Farm to Table
CG Beverage Displays
CG Beverage Displays
This Dynamic Asahi Beer Sign Calls Consumers Over to Look at Products
Take-Home Taco Meal Kits
Take-Home Taco Meal Kits
Tijuana Flats' 'Hardly Homemade' Meal Kits Bring Home the Restaurant
eCommerce Meal Kit Services
eCommerce Meal Kit Services
The Amazon Meal Kits are Available to AmazonFresh Customers
Minimalist Celebrity Fitness Apparel
Minimalist Celebrity Fitness Apparel
The New Ivy Park Collection from Beyoncé Features Clean Looks
Gourmet Pet Food Deliveries
Gourmet Pet Food Deliveries
PetPlate Offers Vet- and Chef-Created Pet Meals by Subscription
Two-in-One Easter Eggs
Two-in-One Easter Eggs
Meio a Meio's Chocolate Egg for Easter Has Differently Flavored Halves
Fairy Tale-Inspired Streetwear
Fairy Tale-Inspired Streetwear
Uniqlo's Beauty and the Beast Collection Mimics Belle's Style
Truffle-Filled Easter Eggs
Truffle-Filled Easter Eggs
The Aldi Easter Eggs are Made by a Family of Chocolatiers in Cornwall
Truffle-Filled Chocolate Eggs
Truffle-Filled Chocolate Eggs
Prestat's Chocolates for Easter Boast Lemon and Gin Flavors
Sparking Unexpected Ideas
Sparking Unexpected Ideas
Senior Art Director at Geometry Global, Veselina Angelova
Home-Cooked Meal Services
Home-Cooked Meal Services
Umi Kitchen Delivers Meals Cooked by Local Chefs
Meal Kit Mini Fridges
Meal Kit Mini Fridges
FreshRealm's Vessel Helps Prevent Waste from Meal Kit Deliveries
Galactic Easter Eggs
Galactic Easter Eggs
Allison Murray's Easter Egg Designs are Out of This World
Aviator Easter Eggs
Aviator Easter Eggs
This Cool Easter Egg by La Maison Du Chocolat is Ready to Take Off in Flight
Luxe Easter Confections
Luxe Easter Confections
These Les Marquis de Laduree Chocolate Easter Eggs Feature Vintage Cameos