Chromat's Summer Campaign Sets Empowering New Pool Rules
Laura McQuarrie — July 19, 2018 — Fashion
References: chromat.co & designtaxi
Just as Chromat's runway shows of the past have perfectly embodied empowerment, diversity, inclusivity and body positivity, the brand's newest swimwear campaign tackles promises to boost one's confidence in the summer.
For its newest summer swimwear campaign, Chromat took it upon itself to completely rewrite a set of pool rules, with the number one rule being "Intolerance Not Tolerated." Some of the other rules put forth by the brand remind that body hair, cellulite, as well as people of all ages and abilities, should be celebrated.
The campaign from Chromat is led by five #ChromatBABES, including transgender advocate Geena Rocero and amputee model and cancer survivor Mama Cax, who says: "I'm looking out for the babes with scars, for the babes with disabilities who often feel uncomfortable in these spaces."
For its newest summer swimwear campaign, Chromat took it upon itself to completely rewrite a set of pool rules, with the number one rule being "Intolerance Not Tolerated." Some of the other rules put forth by the brand remind that body hair, cellulite, as well as people of all ages and abilities, should be celebrated.
The campaign from Chromat is led by five #ChromatBABES, including transgender advocate Geena Rocero and amputee model and cancer survivor Mama Cax, who says: "I'm looking out for the babes with scars, for the babes with disabilities who often feel uncomfortable in these spaces."
Trend Themes
1. Empowering Swimwear Campaigns - Chromat's inclusive pool rules campaign sets a trend of empowering swimwear campaigns that celebrate body positivity and inclusivity.
2. Celebrating Diversity and Body Positivity - Chromat's swimwear campaign trend promotes celebrating diversity and body positivity by featuring models of all ages, abilities, and body types.
3. Creating Inclusive Spaces - Chromat's campaign trend focuses on creating inclusive spaces by challenging norms and advocating for acceptance and celebration of differences in swimwear.
Industry Implications
1. Fashion - The fashion industry can take inspiration from Chromat's swimwear campaign trend and work towards promoting inclusivity and diversity in their own designs and marketing efforts.
2. Advertising and Marketing - Advertising and marketing professionals can learn from Chromat's swimwear campaign trend to develop inclusive and empowering campaigns that resonate with diverse audiences.
3. Beauty and Cosmetics - The beauty and cosmetics industry can tap into Chromat's swimwear campaign trend to promote body positivity, inclusivity, and empower individuals of all ages, abilities, and body types to feel confident and beautiful.
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