Chia seed oil is increasingly incorporated into skincare products
Implications - Cosmetic brands are enhancing their skincare products by incorporating chia seeds, or chia seed oil, into these items. With chia seeds now established as a "superfood" in the food and beverage industry, cosmetic brands are able to ride on the consumer trust that this adjacent industry has already formed in order to cater to consumers who have been familiarized with the benefits of the ingredient.
Workshop Question - How could your brand leverage products, services, or elements of adjacent industries into its own offerings?
Trend Themes
1. Chia Seed Skincare - Chia seed oil is increasingly incorporated into skincare products, providing companies an opportunity to tap into the superfood trend and offer consumers a natural, organic ingredient that promotes healthy skin and counteracts skin aging and inflammation.
2. Clean and Green Skincare - Companies like Beuti and Philosophy are catering to consumers who are eco-conscious and health-focused by offering clean and green skincare solutions rich in natural, organic and cruelty-free ingredients that promise to improve the skin's appearance and promote a more youthful look.
3. Stable and Effective Vitamins - Skincare brands like Dermalogica are incorporating cutting-edge science and using various stable forms of vitamins like Aminopropyl Ascorbyl Phosphate in their products, providing consumers an opportunity to experience the benefits of these powerful ingredients that penetrate the skin and offer more effective results.
Industry Implications
1. Beauty and Cosmetics - Beauty and cosmetics brands are capitalizing on natural and organic skincare solutions that appeal to eco-conscious and health-focused consumers and promote a more youthful look.
2. Wellness and Health Market - Companies in the wellness and health market are incorporating superfoods like chia seeds into their product offerings, providing an opportunity for skincare brands to tap into this trend and cater to consumers who are looking for natural and organic ingredients that promote healthy and youthful skin.
3. Science and Technology - Advancements in science and technology are enabling skincare brands to use stable and effective forms of vitamins like Aminopropyl Ascorbyl Phosphate, offering consumers more potent and beneficial products that improve the appearance of their skin and promote a healthy, youthful glow.
