The Baskin-Robbins Freak Shakes Celebrate National Ice Cream Month
Michael Hemsworth — July 12, 2018 — Lifestyle
References: baskinrobbins & chewboom
The Baskin-Robbins Freak Shakes are a new line of indulgent desserts that will provide consumers with a way to celebrate National Ice Cream Month and satisfy their sweet tooth.
Positioned as a monstrously over-the-top dessert option available at participating locations, the milkshakes come in three varieties and can be purchased from July 15 until July 31. The milkshakes come in flavor options including 'Unicorn Freak Shake,' 'Oreo 'n Cookies Freak Shake' and 'Donut Shop Freak Shake,' which come topped with items like cotton candy, Oreo cookies and donuts, respectively.
The Baskin-Robbins Freak Shakes have been announced alongside two promotional offerings from the brand that will offer a BOGO cone offer through its app as well as exclusive discounts in-store on July 31.
Image Credit: Baskin-Robbins
Positioned as a monstrously over-the-top dessert option available at participating locations, the milkshakes come in three varieties and can be purchased from July 15 until July 31. The milkshakes come in flavor options including 'Unicorn Freak Shake,' 'Oreo 'n Cookies Freak Shake' and 'Donut Shop Freak Shake,' which come topped with items like cotton candy, Oreo cookies and donuts, respectively.
The Baskin-Robbins Freak Shakes have been announced alongside two promotional offerings from the brand that will offer a BOGO cone offer through its app as well as exclusive discounts in-store on July 31.
Image Credit: Baskin-Robbins
Trend Themes
1. Indulgent Desserts - The trend of indulgent desserts presents an opportunity for businesses to create over-the-top dessert options that attract customers looking for unique and extravagant treats.
2. Limited-time Promotions - The trend of limited-time promotions allows businesses to leverage special occasions or events to offer unique products or discounts, creating a sense of urgency and driving customer engagement.
3. Food Experience - The trend of offering immersive food experiences, like the Baskin-Robbins Freak Shakes, provides businesses an opportunity to create memorable and Instagrammable moments that resonate with consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of indulgent desserts and limited-time promotions by creating unique and visually appealing products that attract customers and drive sales.
2. Hospitality - The hospitality industry can incorporate immersive food experiences into their offerings to enhance guest experiences and differentiate themselves from competitors.
3. Social Media Marketing - The trend of food experiences and visually appealing desserts presents an opportunity for businesses in the social media marketing industry to help brands curate engaging content that captures the attention of their target audience.
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