The Bevel Mirrors Campaign Showcases Stories of People of Color
Justin Lam — April 13, 2018 — Marketing
References: ca.news.yahoo & adweek
The recent Bevel Mirrors campaign from men's shaving brand Bevel is exploring the omittance of men of color from mainstream discussions around personal grooming. The new campaign for the ecommerce brand is hoping to remedy this omittance with 10 videos of customers sharing their experiences with shaving, their coming of age and the obstacles they face toward personal expression. The videos, which utilize and highlight real Bevel customers, feature some notable people such as model Broderick Hunter, actor Michael Oloyede and entrepreneur Tristan Walker.
Response to the Bevel Mirrors campaign has already been quite positive as many are finding excitement in finally seeing representation for people of color in personal grooming. According to Tristan Walker, founder and CEO of Walker and Company Brands which includes Bevel, the lack of diversity in personal grooming ads leads the subject to be omitted from the mainstream culture. The focus of the Bevel Mirrors campaign is on authenticity and the company wants to share the experiences from its customers and showcase them in a way most ads do not.
Response to the Bevel Mirrors campaign has already been quite positive as many are finding excitement in finally seeing representation for people of color in personal grooming. According to Tristan Walker, founder and CEO of Walker and Company Brands which includes Bevel, the lack of diversity in personal grooming ads leads the subject to be omitted from the mainstream culture. The focus of the Bevel Mirrors campaign is on authenticity and the company wants to share the experiences from its customers and showcase them in a way most ads do not.
Trend Themes
1. Inclusive Advertising - Opportunity for brands to showcase representation and diversity in their advertising campaigns.
2. Authentic Storytelling - Emphasis on sharing real experiences and personal narratives to connect with consumers on a deeper level.
3. Mainstream Inclusivity - Increase in the inclusion of traditionally underrepresented groups in mainstream culture and media.
Industry Implications
1. Personal Grooming - Opportunity for personal grooming brands to create inclusive campaigns that resonate with diverse consumer groups.
2. E-commerce - Opportunity for e-commerce brands to leverage diverse representation in their advertising to stand out in the market.
3. Media and Advertising - Opportunity for media and advertising industry to address the lack of diversity in personal grooming campaigns and promote inclusivity in mainstream culture.
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