Tim Hortons' 'Coffee with Neighbors' Invites People to Come Together
Ellen Smith — March 22, 2018 — Marketing
References: newswire
While friendliness is often synonymous with Canadian culture, a reported 50% of Canadians claim to not know the person living next door to them, which is why Tim Hortons' 'Coffee With Neighbors' initiative is presenting consumers with such a simple and touching sentiment.
Tim Hortons' representatives braved the cold Canadian winter to knock on strangers' doors with a simple question: "Would you have coffee with your neighbor?" While the question was initially met with hesitation, individuals eventually agreed to sit down with the person living next door to them. To facilitate the chat, the famed coffee brand set up a tiny table with two chairs on the lawns of the selected individuals, and brought the neighbors "a shared love - Canada’s favourite coffee."
Tim Hortons' representatives braved the cold Canadian winter to knock on strangers' doors with a simple question: "Would you have coffee with your neighbor?" While the question was initially met with hesitation, individuals eventually agreed to sit down with the person living next door to them. To facilitate the chat, the famed coffee brand set up a tiny table with two chairs on the lawns of the selected individuals, and brought the neighbors "a shared love - Canada’s favourite coffee."
Trend Themes
1. Community Building - Initiatives promoting local community interaction and connection with neighbors.
2. Experiential Marketing - Creating unique experiences to capture consumers and increase brand loyalty.
3. Brand Activism - Brands using their platform to promote social causes and initiatives.
Industry Implications
1. Food and Beverage - Encouraging connections between neighbors over shared favorite foods and beverages.
2. Marketing and Advertising - Helping brands find new and innovative ways to increase engagement and loyalty.
3. Social Responsibility - Advocating for social causes and community building through brand initiatives and activism.
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