The New McCain Emoticons are a Kid-Friendly Side Dish
Katherine Pendrill — July 15, 2016 — Life-Stages
References: potatopro & frozenfoodsbiz
McCain Foods recently updated its ever-popular 'Smiles' by giving the frozen potato snacks a contemporary makeover. Instead of simple smiley faces, the bite-sized potatoes now come in fun emoji shapes.
McCain's 'Emoticons' are pre-fried potato snacks sold in freezer-friendly bags. Like the original Smiles, the potatoes feature a crispy exterior and a fluffy mashed potato interior. However, instead of smiling faces, the new potato snacks are shaped like various emojis, including the thumbs up, heart and frowning face. The entertaining shapes and flexible preparation are meant to appeal to parents looking for a tasty, vegetable-based snack for kids. As explained in a statement from McCain Foods, "Emoticons make children's meals even more fun, tasty and nutritious."
Designed for both home and restaurant consumption, the pop culture-inspired side dish puts a 21st century spin on a popular product.
McCain's 'Emoticons' are pre-fried potato snacks sold in freezer-friendly bags. Like the original Smiles, the potatoes feature a crispy exterior and a fluffy mashed potato interior. However, instead of smiling faces, the new potato snacks are shaped like various emojis, including the thumbs up, heart and frowning face. The entertaining shapes and flexible preparation are meant to appeal to parents looking for a tasty, vegetable-based snack for kids. As explained in a statement from McCain Foods, "Emoticons make children's meals even more fun, tasty and nutritious."
Designed for both home and restaurant consumption, the pop culture-inspired side dish puts a 21st century spin on a popular product.
Trend Themes
1. Emoticon-shaped Snacks - There is an opportunity for food companies to create more emoticon-shaped snacks that appeal to kids and parents alike.
2. Contemporary Makeovers - Brands can consider updating their existing products with contemporary makeovers to attract new customers and stay relevant in the market.
3. Consumer-centric Packaging - Creating packaging designs that are visually appealing and aligned with popular culture references can help companies increase the appeal of their products.
Industry Implications
1. Frozen Food - The frozen food industry can explore the potential of creating more innovative and visually appealing snacks, leveraging the popularity of contemporary trends.
2. Food Service - Restaurants and food service providers can introduce emoticon-themed side dishes to attract younger customers and provide a unique dining experience.
3. Packaging Design - Design agencies and packaging manufacturers have an opportunity to develop consumer-centric packaging designs that incorporate popular culture references.
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