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Textured Collection

Cosmetic brands prioritize the texture of their products

Implications - Cosmetic brands are looking to differentiate their products by focusing on their texture and ultimately, how that enhances the application process. Such formulations allow brands flexibility in their creative process, while enhancing product interactions for consumers who prioritize the experience of makeup application as much as they do the end result.
Workshop Question - How could your brand prioritize customer experience with its products/services?
Trend Themes
1. Texture Focused Products - Brands are prioritizing texture to elevate consumer product interactions and differentiate their products.
2. Sensorial Makeup Collections - Cosmetic brands are spotlighting innovative textures and product packaging to engage consumers through multisensory experiences.
3. Glow-enhancing Cosmetics - Consumers' demand for radiant, dewy looks has inspired cosmetic brands to offer products packed with luminosity-enhancing natural ingredients.
Industry Implications
1. Beauty - Innovation trends in texture, sensorial products and glow-enhancing cosmetics reflect the evolving goals of the ever-changing beauty industry.
2. Healthcare - Texture-focused cosmetic formulas could potentially be translated into the skincare industry, for innovative ways to address various skin conditions and ailments.
3. Marketing - The use of consumer-engaging multisensory experiences to promote product lines signals the influence of the ads on consumer behaviour.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
99,453 Total Clicks
Date Range:
Jul 17 — Jul 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Sensorial Makeup Collections
Sensorial Makeup Collections
The Relaunched SHISEIDO Makeup Spotlights Innovative Textures
SHISEIDO Makeup was recently relaunched with a new cosmetics collection that is modern, minimalist, expressive and highly sensorial. Textures are a key focus of the new collection, which introduces... MORE
Glossy Eye Pens
Glossy Eye Pens
The Milk Makeup Eye Vinyl Gives the Eye a Glossy, Lived-In Look
Those looking to create an edgy, lived-in eye look should consider the ‘Milk Makeup Eye Vinyl’ pens. This clickable cosmetic acts as lip gloss for your eyes. By swiping this easy-to-... MORE
Gentle Liquid Exfoliators
Gentle Liquid Exfoliators
Glossier's Liquid Exfoliator Will Be Released in 2018
The cult beauty brand Glossier has revealed that it will be introducing a liquid exfoliator after the writer Manouska Jeantus revealed that she was beta testing the brand’s newest product in... MORE
Glowing Jelly Highlighters
Glowing Jelly Highlighters
INC.REDIBLE's Iridescent Jelly Offers a Natural Dewy Finish
With the days of purely matte makeup long gone, brands like INC.REDIBLE are offering products that enhance the glow of people’s skin – with its You Glow Girl Iridescent Jelly collection... MORE
Smoothing Silk Primers
Smoothing Silk Primers
'The Silk Canvas Face Primer' from Tatcha Features Silk Extracts
One of the newest products to be added to Tatcha’s luxurious range of skincare is The Silk Canvas Face Primer. While “silk” is a word that’s often used to describe the smooth... MORE
Summer-Ready Lip Crayons
Summer-Ready Lip Crayons
Marc Jacobs' Le Marc Liquid Lip Has Hit the Shelves
The changing seasons offer the perfect excuse to switch up one’s makeup routine and Marc Jacobs’ Le Marc Liquid Lip is making it easier than ever to elevate one’s look. Arriving... MORE
Coconut Gel Highlighters
Coconut Gel Highlighters
Marc Jacobs Beauty's New Coconut Gel Highlighter Boasts a Rose Gold Hue
Marc Jacobs Beauty recently added to its Coconut Fantasy Collection with a Limited Edition Dew Drops version of its Coconut Gel Highlighter.  The gel cosmetic product boasts a warm rose gold... MORE

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