CoverGirl Launched a Peach-Scented Collection Exclusively Through Walmart
Laura McQuarrie — June 6, 2018 — Fashion
References: walmart & cosmeticsbusiness
From lip balms to lotions, there are plenty of beauty and personal care products that are scented—but some of the newest releases from CoverGirl introduce scented cosmetics in the form of contour and eyeshadow palettes. The Peach-Scented Collection from CoverGirl has exclusively been launched through Walmart, with products like the Peach Punch Blush boasting a fruity aroma.
Alongside the Peach-Scented Collection, CoverGirl also launched a Chocolate-Scented collection. Some of the scented cosmetics to be released by CoverGirl include highlighters and bronzers, all of which are said to be highly pigmented, blendable and desirable for the matte or shimmer finishes they leave behind.
Knowing that consumers are looking for more out of their cosmetic products, some brands are launching unconventional products with unexpected and alluring scents.
Alongside the Peach-Scented Collection, CoverGirl also launched a Chocolate-Scented collection. Some of the scented cosmetics to be released by CoverGirl include highlighters and bronzers, all of which are said to be highly pigmented, blendable and desirable for the matte or shimmer finishes they leave behind.
Knowing that consumers are looking for more out of their cosmetic products, some brands are launching unconventional products with unexpected and alluring scents.
Trend Themes
1. Fruity-scented Cosmetics - The trend of introducing fruity scents to cosmetic products can disrupt the beauty industry by appealing to consumers who want products with unconventional scents.
2. Scented Makeup Palettes - The rise of scented makeup palettes can disrupt the makeup industry by providing consumers with a unique sensory experience, making the products more desirable.
3. Unconventional Scented Products - The trend of launching unconventional scented products can disrupt the beauty industry by creating excitement and increasing interest in the product offerings.
Industry Implications
1. Beauty - The beauty industry can benefit from these trends by introducing more unconventional and scented products to meet the needs of consumers looking for something new and exciting.
2. Retail - The retail industry can benefit from these trends by offering new and unique products with unconventional scents that attract consumers looking for a sensory experience.
3. Manufacturing - The manufacturing industry can benefit from these trends by developing new products and technology to capture and enhance scents in cosmetic products.
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