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Algae Pack

Seaweed is used as an effective alternative to plastic packaging

Implications - Brands are adopting seaweed into the packaging of their products, as it functions as a more eco-friendly alternative to the plastics and laminated cardboards that are so common across categories. Innovations in this sphere allow for brands to reduce their ecological footprint while catering to the accelerated consumer desire to live in a way that reduces waste.
Workshop Question - How could your brand make environmentally friendly changes?
Trend Themes
1. Eco-friendly Packaging - The use of seaweed and other biodegradable materials as an alternative to plastic and laminated cardboards in packaging.
2. Edible Seaweed Products - Innovative products incorporating edible seaweed, such as drink capsules, kimchi jars, and even plant-based foods.
3. Multitasking Skincare Products - The use of plant-powered ingredients in multitasking skincare products, such as the Tri-Body Treatment by Frances Prescott.
Industry Implications
1. Packaging Manufacturing - Manufacturers can explore eco-friendly materials such as seaweed and biodegradable plastics to create sustainable and environmentally-friendly products.
2. Food and Beverage - Edible seaweed products and plant-based foods can offer innovation opportunities for food and beverage businesses to cater to the growing trend in sustainable and plant-based diets.
3. Skincare Manufacturing - Manufacturers can develop multitasking skincare products using plant-powered ingredients to offer a holistic solution for consumers' skincare needs.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
68,421 Total Clicks
Date Range:
Jul 18 — Mar 20
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Seaweed-Based Drink Capsules
Seaweed-Based Drink Capsules
The London Marathon Offered Runners an Eco-Friendly Drink Solution
An athletic event as large as the London Marathon is sure to create some waste, but these edible seaweed drink capsules are hoping to combat this, offering a waste-free solution, that hydrates the... MORE
play_circle_filledCompostable Seaweed Sauce Sachets
Compostable Seaweed Sauce Sachets
Just Eat UK Launched Eco Packaging to Reduce Plastic Waste
A distinct focus has been plastic on single-use plastics given the rising amount of the material that is showing up in our waterways and oceans, so Just Eat UK has launched a new king of packaging... MORE
Versatile Prepackaged Plant-Based Foods
Versatile Prepackaged Plant-Based Foods
These New Oumph Plant-Based Products will Launch March 16
The Oumph brand has announced a range of new products that target the ever-increasing number of consumers seeking out ways to enhance their favorite recipes with familiar components. The new... MORE
play_circle_filledSingle-Use Shower Gels
Single-Use Shower Gels
Lush's 'Atmospheres' are Seaweed Gel-Wrapped Shower Products
As part of its #LushMoods range, Lush Cosmetics will be introducing a series of spa-inspired products for a limited time, including an innovative set of shower gels. These single-use shower gels,... MORE
Multitasking Gel-to-Milk Skincare
Multitasking Gel-to-Milk Skincare
The Tri-Body Treatment Cleanses, Polishes & Conditions
Frances Prescott’s Tri-Body Treatment joins other products like the brand’s Tri-Balm and Tri-Spritz, offering a multitasking product to streamline one’s skincare routine. The... MORE
Seaweed-Based Kimchi Jars
Seaweed-Based Kimchi Jars
Sea-Chi by Atlantic Sea Farms is Made with Sustainably Grown Seaweed
While people are used to seeing kimchi jars that are filled with cabbage and fermented vegetables, Atlantic Sea Farms is putting a unique twist on this staple Korean food with sustainably grown... MORE

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