Lanvin Dresses a Lavish Christmas Table for ELLE International
Laura McQuarrie — December 28, 2013 — Marketing
References: luxuo
For the holidays this year, creative director Alber Elbaz of Lanvin received an invitation from ELLE International to dress up a Christmas table in the fashion house's iconic style.
The gorgeous table was dressed in warm romantic hues, candles, roses, pink-wrapped presents and sweet sugary confections. The table would be a dream holiday set up for many women, especially for fans of pink and the Lanvin brand.
The video showing the behind the scenes set up of the very pink tablescape seems only to be a prelude for an upcoming spread of the festive Lanvin table that will appear in ELLE International. As well as tying in its luxurious fabrics and fashions, Lanvin reinforces how to dress up Christmas with an incredible amount of flair.
The gorgeous table was dressed in warm romantic hues, candles, roses, pink-wrapped presents and sweet sugary confections. The table would be a dream holiday set up for many women, especially for fans of pink and the Lanvin brand.
The video showing the behind the scenes set up of the very pink tablescape seems only to be a prelude for an upcoming spread of the festive Lanvin table that will appear in ELLE International. As well as tying in its luxurious fabrics and fashions, Lanvin reinforces how to dress up Christmas with an incredible amount of flair.
Trend Themes
1. Luxurious Christmas Tables - High-end brands are creating custom holiday-themed displays to attract customers and market their products.
2. Fashion Designer-inspired Christmas Decor - Collaborations between fashion designers and lifestyle/homeware brands are becoming more popular in the holiday season.
3. Instagrammable Christmas Table Settings - People are willing to pay more for picture-perfect holiday table settings and decorations that can be shared on social media.
Industry Implications
1. Fashion - Lifestyle/homeware brands are partnering with fashion designers to create holiday-themed home decor products and displays.
2. Hospitality - Hotels and restaurants are offering high-end holiday-themed dining experiences to attract customers and differentiate themselves from competitors.
3. Retail - Retailers are investing in elaborate holiday displays and product packaging to create a festive atmosphere and encourage customers to spend more.
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