Wasa's Kits Feature Athleisure Outfits for Low-Key Get-Togethers
Laura McQuarrie — November 1, 2022 — Marketing
References: wasafriendsgiving & finance.yahoo
To help friends make the most of time shared together this Thanksgiving, Wasa teamed up with friendship coach Danielle Bayard Jackson to release limited-edition Friendsgiving hosting kits. These kits contain comfort-focused unisex athleisure overalls "that are for a low-key get-together," so that friends can enjoy relaxed celebrations with one another. With Danielle Bayard Jackson's expert advice, a guide has been compiled to help friends focus on finding deeper connections and making more meaningful memories with one another.
Notably, the design of the loungewear pieces boast custom pockets to fit Wasa crispbread flavors, plus an insulated compartment for toppings, two canned beverage pockets and a holster for a topping spreader. Available in two festive fall colors, the overalls pay tribute to Wasa packaging.
Notably, the design of the loungewear pieces boast custom pockets to fit Wasa crispbread flavors, plus an insulated compartment for toppings, two canned beverage pockets and a holster for a topping spreader. Available in two festive fall colors, the overalls pay tribute to Wasa packaging.
Trend Themes
1. Athleisure Hosting Kits - There is an opportunity for companies to create customized hosting kits that include trendy athleisure outfits for comfortable and low-key get-togethers.
2. Friendship Coaching Sessions - Friendship coaching sessions can be offered as an add-on feature to hosting kits, to help friends connect on a deeper level and make more meaningful memories with each other.
3. Food and Beverage Accessory Pockets - Integrating food and beverage pockets into clothing design is a new innovation opportunity for companies to make hosting and snacking easier and more convenient.
Industry Implications
1. Apparel and Fashion - Companies in the apparel and fashion industry can explore the trend of athleisure hosting kits and create customizable outfits to suit any occasion.
2. Hospitality and Events - The hospitality and events industry can incorporate friendship coaching sessions into their existing services as an added feature to create a more unique and memorable experience for guests.
3. Consumer Packaged Goods - Consumer packaged goods companies can look into integrating food and beverage pockets into clothing designs to provide a more convenient snacking experience for customers.
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