PRESS & Emily Henderson are Turning Backyards into Refreshing Escapes
Laura McQuarrie — July 26, 2021 — Lifestyle
References: enjoypress & allbeauty
This summer, PRESS Premium Alcohol Seltzer is teaming up with stylist and designer Emily Henderson to transform backyard spaces into seltzer gardens. Knowing that people are eager to gather in person and hold get-togethers outside, the brand is helping to create relaxed yet elegant experiences right at home.
With design and styling tips from Henderson, people will get the best advice for pairing food with sparkling PRESS Seltzer, garnishing their drinks with in-season fruits or edible flowers, decorating with plaid, gingham, quilts and cozy details like wood. The experience also puts an emphasis on hosting gatherings in a sustainable way, since people can make the most of what they already have for an elevated experience, rather than investing in cheap and disposable party items.
With design and styling tips from Henderson, people will get the best advice for pairing food with sparkling PRESS Seltzer, garnishing their drinks with in-season fruits or edible flowers, decorating with plaid, gingham, quilts and cozy details like wood. The experience also puts an emphasis on hosting gatherings in a sustainable way, since people can make the most of what they already have for an elevated experience, rather than investing in cheap and disposable party items.
Trend Themes
1. At-home Entertaining - The trend of creating elevated and enjoyable experiences at home is growing, providing opportunities for businesses to offer products and services that cater to this desire.
2. Sustainable Hosting - Consumers are becoming more conscious of their environmental impact, which presents an opportunity for businesses to offer eco-friendly party supplies and hosting tips.
3. Craft Seltzer - As the popularity of hard seltzers continues to rise, there is a growing interest in craft versions that offer unique and interesting flavors, creating opportunities for producers to innovate in this space.
Industry Implications
1. Alcoholic Beverages - The increasing demand for hard seltzers and craft versions of the beverage creates opportunities for innovation in flavors, marketing, and production methods.
2. Home Decor - As people continue to look for ways to create enjoyable experiences at home, the home decor industry can provide products and tips for creating beautiful and comfortable outdoor spaces for entertaining.
3. Eco-friendly Party Supplies - As consumers become more environmentally conscious, businesses specializing in sustainable and reusable party supplies such as plates, cups, and decorations present opportunities for growth and differentiation.
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