Salt & Straw's Friendsgiving Series Takes Cues from Festive Food
Laura McQuarrie — November 3, 2021 — Lifestyle
References: saltandstraw & foodandwine
The flavors of turkey, cranberry sauce and sweet potato pie can be expected on a generous Thanksgiving spread but usually not for dessert, as seen in Salt & Straw's Friendsgiving Series. This collection of five ice cream pints puts favorite seasonal dishes into dessert form to introduce unconventional flavors like Parker House Rolls with Salted Buttercream, Caramelized Turkey & Cranberry Sauce, Candied Walnut Cheesecake, Sweet Potato Pie with Double Baked Almond Streusel, and last but not least, a vegan-friendly Pumpkin & Gingersnap Pie ice cream flavor.
In the case of the Caramelized Turkey & Cranberry Sauce pint, the brand worked with Diestel Farms to roast real turkey bacon before adding it to buttery, savory brittle with thyme and freshly ground cubeb pepper for a smoky, salty and sweet flavor.
In the case of the Caramelized Turkey & Cranberry Sauce pint, the brand worked with Diestel Farms to roast real turkey bacon before adding it to buttery, savory brittle with thyme and freshly ground cubeb pepper for a smoky, salty and sweet flavor.
Trend Themes
1. Thanksgiving-inspired Desserts - Consumers are seeking novelty dessert options that incorporate unconventional Thanksgiving flavors.
2. Collaborations with Farmers - Brands can create unique, high-quality products by partnering with local farmers to source seasonal ingredients.
3. Vegan-friendly Offerings - As veganism grows in popularity, there is an opportunity for brands to create innovative plant-based dessert options that cater to this consumer group.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of incorporating seasonal ingredients into dessert products.
2. Agriculture - The agriculture industry can benefit from partnerships with food and beverage brands looking to source local, seasonal ingredients.
3. Plant-based Food - The plant-based food industry can expand their product offerings to include innovative dessert options that cater to the growing vegan consumer group.
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