IKEA's Vacations in a Box Feature Items Curated by Destination
Laura McQuarrie — July 29, 2020 — Art & Design
References: ikea & designtaxi
Travel lovers are getting eager to see the world again but many are still holding off due to the current state of the travel industry and restrictions—but IKEA hopes to satisfy wanderlust with its curated Vacations in a Box. These kits are packed with a variety of IKEA products that are grouped by different global destinations like Paris, Tokyo and Turkey.
While the Maldives-inspired box includes items to evoke the feel of a relaxing tropical getaway, the French-style kit includes the essentials for having a romantic candlelit dinner. There's also the Tokyo-inspired box to help IKEA customers enjoy their green tea while kneeling on cushions. Alongside items like pillows, tableware, candles and artwork, the boxes also include recipe suggestions to invite even more of the senses into the globally inspired experiences.
Image Credit: IKEA
While the Maldives-inspired box includes items to evoke the feel of a relaxing tropical getaway, the French-style kit includes the essentials for having a romantic candlelit dinner. There's also the Tokyo-inspired box to help IKEA customers enjoy their green tea while kneeling on cushions. Alongside items like pillows, tableware, candles and artwork, the boxes also include recipe suggestions to invite even more of the senses into the globally inspired experiences.
Image Credit: IKEA
Trend Themes
1. Curated Travel Kits - Opportunity for businesses to create curated travel kits that bring the essence of different destinations to people's homes.
2. Global-inspired Decor Trend - Potential for businesses to tap into the trend of global-inspired decor by offering products that evoke the atmosphere of various international destinations.
3. Multisensory Experiences - Opportunity for businesses to create immersive multisensory experiences by combining various products like furniture, tableware, artwork, and recipe suggestions.
Industry Implications
1. Home Decor - Home decor industry can offer curated decor items that allow customers to recreate the atmosphere of different global destinations.
2. Travel and Tourism - Travel and tourism industry can partner with businesses to offer curated travel kits that bring the experience of different destinations to people's homes.
3. Culinary - Culinary businesses can collaborate with home decor brands to create experiential kits that combine recipes with decor items related to specific destinations.
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