The 'Hold My Coors' Collection Includes Six Items
Michael Hemsworth — June 15, 2021 — Marketing
References: molsoncoors & comicbook
The 'Hold My Coors' collection is a range of slightly obscure products from Molson Coors designed to provide drinkers with a way to, as the name suggests, keep their favorite libation on hand. The collection includes six items in all such as the House Plant Beer Holder, the Man's Best Friend Beer Jacket, the Softball Mitt Beer Holder, the Chill Master Grilling Apron, the Beer Holder Hoodie and the Beer Holder for the Shower. The products are all designed with a specific purpose in mind along with a dedicated section to stow your favorite Molson Coors refreshment to keep it cheekily on hand.
The 'Hold My Coors' collection is available for purchase from the brand now and was explained further by the brand in a press release that reads, "Today, Coors Light is launching a 'Hold My Coors' merch collection complete with products that will hold your Coors Light, Coors Seltzer, or Coors Pure while you sit back and chill. The past year has been filled with way too many crazy and absurd moments – a toilet paper shortage, social media dance-offs, lockdowns, murder hornets, and extreme weather, to name a few. It's all too much, too fast. Coors Light is feeling optimistic about this summer and wants to encourage people to slow down and get back to chilling. So today, the brand is launching the new "Hold My Coors" collection featuring products that literally just hold your beer – no drama or one-upmanship required."
Image Credit: Molson Coors
The 'Hold My Coors' collection is available for purchase from the brand now and was explained further by the brand in a press release that reads, "Today, Coors Light is launching a 'Hold My Coors' merch collection complete with products that will hold your Coors Light, Coors Seltzer, or Coors Pure while you sit back and chill. The past year has been filled with way too many crazy and absurd moments – a toilet paper shortage, social media dance-offs, lockdowns, murder hornets, and extreme weather, to name a few. It's all too much, too fast. Coors Light is feeling optimistic about this summer and wants to encourage people to slow down and get back to chilling. So today, the brand is launching the new "Hold My Coors" collection featuring products that literally just hold your beer – no drama or one-upmanship required."
Image Credit: Molson Coors
Trend Themes
1. Beer-holding Merchandise Collections - The 'Hold My Coors' collection showcases the potential for beer brands to expand beyond beverages and create unique merchandise collections.
2. Functional Beverage Accessories - The collection's specialized beer-holders like the Softball Mitt and Plant Holder, suggest the emergence of a market for trendy, functional beverage accessories.
3. Humorous Product Lines - The cheeky and playful language used in the brand's press statement implies there is an interest in funny and lighthearted product lines for leisure items.
Industry Implications
1. Alcohol - Alcohol manufacturers like Molson Coors can create innovative product lines that branch out beyond beverages.
2. Sports and Recreation - The Sports categories can introduce functional beverage accessories such as the Softball Mitt beer holder.
3. Lifestyle and Apparel - The Beer Holder Hoodie and Grilling Apron suggest further opportunities to integrate beverages into apparel or day-to-day accessories.
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