Ideas
Explore the world's #1 largest database of ideas and innovations, with 471,028 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,241 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,241 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 471,028 cutting edge ideas.

Brand Intoxication

Celebrity brands and corporate giants add star power to private label wines

Implications - Both corporations and celebrities are branding their own wine. The last few years have triggered dozens of celebrity-branded wines, including bottles from Angelina Jolie, Brad Pitt and Martha Stewart. On the corporate front, wines have been branded by companies as diverse as Harley Davidson and Microsoft. The concept of celebrity or corporate branding has a double impact: the product benefits from association with a well-known celebrity or corporation; and the celebrity/corporation benefits from association with whatever experience is had through use or consumption of the product.
Trend Themes
1. Celebrity & Corporate Branding - The trend of celebrity and corporate branding in the wine industry creates an opportunity for disruptive innovation in product promotion and communication.
2. Charitable Wines - Charitable wines that donate a portion of sales to different causes provide an avenue for disruptive innovation in the wine industry, especially in terms of heightened corporate social responsibility.
3. Innovative Wine Packaging - Innovative wine packaging, such as canned wines or those associated with popular social media sites, offer opportunities for disruptive innovation in the packaging, distribution, and promotion of wine products.
Industry Implications
1. Food & Beverage Industry - The food and beverage industry can incorporate celebrity and corporate branding, charitable giving, and innovative packaging into their product offerings to increase customer engagement and social responsibility.
2. Marketing Industry - Marketing professionals can explore new ways to promote and communicate wine products by incorporating celebrity and corporate branding, charitable giving, and innovative packaging into their campaigns.
3. Nonprofit Industry - Nonprofit organizations can partner with wine industry players to create charitable wine products and promotions that not only generate funds for their causes, but also increase brand recognition and customer engagement.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 20 Examples:
652,483 Total Clicks
Date Range:
Sep 07 — Nov 09
Trending:
Mild

Featured Examples

Cancer Survivor Branded Booze
Cancer Survivor Branded Booze
Cleavage Creek's Charity Wine
Mother's Day is coming up and Napa's Cleavage Creek Cellars will celebrate this day by releasing the 2006 Reserve Chardonnay and the Secret White wines which are two of their world class wines. The bottles… MORE
Political Branding
Political Branding
Palin Syrah Wine
Some wine can sell--or unsell--itself just by its name; the winemakers of Palin Syrah, an organic wine from Chile, are discovering this firsthand. Their syrah, which is named after the ball used in a Chilean… MORE
$4 Convenience Store Wine
$4 Convenience Store Wine
Yosemite Road 7-11 Wine Comes in Red and White
There are many signs of the apocalypse; ones to look out for include the rivers running with blood, war, natural disasters, and when lowbrow convenience stores get their own wine label. Looks like with… MORE
play_circle_filledSocial Media Chardonnay
Social Media Chardonnay
Fledgling 'Twitter' Wine Encourages Child Literacy
Twitter wine, under the label Fledgling Wine, is a collaboration between the social medai site and San Francisco-based winery Crushpad. Twitter wine is a charitable side venture with proceeds going to… MORE
Baseball Charity Wines
Baseball Charity Wines
Boston Red Sox Longball Cellars
Charity Hop is a sports marketing organization that helps athletes raise money for their favorite charities and in that regard, Charity Wines' Longball Cellars brand was created to enable baseball players… MORE
Microsoft Does Wine
Microsoft Does Wine
Blue Monster Reserve
"Change the world or go home," that's what the wine label on Microsoft's new Blue Monster Reserve reads. Unfortunately for most of us, we won't get a chance to sip back a glass... unless we happen to land… MORE
Canned Wine Cross-Branding
Canned Wine Cross-Branding
Monde Vineyard Vino on Japan Rail East
Travel guides advise tourists en route to Japan not to blow their nose or eat in public. Ice cream, however, is a notable exception that can be eaten anywhere--as well as eating on a train, where it is… MORE
Harley Davidson Themed Wines
Harley Davidson Themed Wines
V-Twin Zin
V-Twin Vineyards introduced the V-Twin Zin. If you haven't figured out that the demographic for Harley riders has shifted dramatically in 20 years, this should clinch it. The wine is available only… MORE
Legion Produced Alcohol
Legion Produced Alcohol
French Legion Goes Into The Wine Business
When you think of French Legion, there is no clue that might connect this skilled army force to fine wine. But the military group took another approach and they may have done the right step. The grapes… MORE
Martha Stewart's Wine Business
Martha Stewart's Wine Business
Affordable Vintage Line
Martha Stewart has added her own label of wine to her empire wither her Martha Stewart Vintage. The website Luxist has stated that "the first launch of 15,000 cases includes three wines: a 2006 Sonoma… MORE