Wall Street Journal Takes On Enology
Going Like Sixty — September 13, 2008 — Lifestyle
References: wsjwine
The Wall Street Journal wants us to drink more wine, so they are offering up all kinds of handy tips and suggestions on their new website, wsjwine.com. (As a side note, IMHO enophile should be pronounced winofile.)
WSJwine.com has a top 12 list of wines which can be ordered online--but, due to individual state regulations, not necessarily shipped countrywide.
Who’s in charge of the website? No, the fired heads of brokerage house are not making the wine recommendations. The Wall Street Journal teamed up with Tony Laithwaite, a successful international wine merchant, to be their guide.
WSJwine.com has a top 12 list of wines which can be ordered online--but, due to individual state regulations, not necessarily shipped countrywide.
Who’s in charge of the website? No, the fired heads of brokerage house are not making the wine recommendations. The Wall Street Journal teamed up with Tony Laithwaite, a successful international wine merchant, to be their guide.
Trend Themes
1. Online Wine Ordering - The trend of ordering wine online offers a disruptive innovation opportunity for retailers to offer a convenient and wide selection of wines to customers.
2. State Regulation Challenges - The challenge posed by individual state regulations on wine shipping provides an opportunity for logistics and legal services to develop solutions that enable nationwide wine delivery.
3. Partnerships with Industry Experts - Collaborating with established wine merchants or experts, such as Tony Laithwaite, opens up opportunities for media companies to provide reputable wine recommendations and enhance their brand image.
Industry Implications
1. E-commerce - The online wine ordering trend presents an opportunity for e-commerce platforms to expand their product offerings and capture a niche market of wine enthusiasts.
2. Logistics - Navigating state regulations for wine shipping creates a disruption that logistics companies can address by developing efficient and compliant nationwide wine delivery services.
3. Media Publishing - Media companies can explore partnerships with wine experts to create informative and engaging wine content, attracting a dedicated audience and driving revenue through advertising and affiliate partnerships.
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