Yosemite Road 7-11 Wine Comes in Red and White
Robyn Currie — November 5, 2009 — Business
References: blogs.dallasobserver & neatorama
There are many signs of the apocalypse; ones to look out for include the rivers running with blood, war, natural disasters, and when lowbrow convenience stores get their own wine label. Looks like with the release of Yosemite Road 7-11 wine, we can scratch one sign off our list.
It seems that the convenience conglomerate is branching out with its own label because, well, they felt like it. The 7-11 Wine, titled Yosemite Road, is available in both red and white and retails for an astonishing $3.99 USD.
It seems that the convenience conglomerate is branching out with its own label because, well, they felt like it. The 7-11 Wine, titled Yosemite Road, is available in both red and white and retails for an astonishing $3.99 USD.
Trend Themes
1. Convenience Store Wine Label - Disruptive innovation opportunity: Creating unique and affordable wine options for convenience store shoppers.
2. Diversification Into New Product Lines - Disruptive innovation opportunity: Expanding into additional product categories to maximize revenue and cater to customer preferences.
3. Affordable Wine Market - Disruptive innovation opportunity: Identifying ways to produce and market quality wines at lower price points.
Industry Implications
1. Convenience Store - Disruptive innovation opportunity: Enhancing the product offerings by introducing private label wines to attract more customers.
2. Beverage - Disruptive innovation opportunity: Exploring new opportunities within the beverage industry, such as creating affordable yet quality wine options.
3. Retail - Disruptive innovation opportunity: Developing strategies to enter the affordable wine market and tap into the growing demand for value-driven products.
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