Merus Wines Launches Super Lux Retail Store in Napa Valley
Robyn Currie — September 2, 2009 — Art & Design
References: meruswines & thecoolhunter.net
Chic, hip, ultra trendy are all words usually used to denote hotels or fashion trends, but Merus Wines is changing that. The winery and retail outlet, located in the Napa Valley, has the cache of a five star restaurant, and a stunning decor like no other.
Dutch firm Uxus Design is behind this gem, and you can tell they know what they are doing. The winery features exposed brick, and the use of both empty and full wine casks throughout. Check out the gallery for a taste of what Merus has to offer. Can anyone say “Roadtrip to Napa?"
Additional source
Dutch firm Uxus Design is behind this gem, and you can tell they know what they are doing. The winery features exposed brick, and the use of both empty and full wine casks throughout. Check out the gallery for a taste of what Merus has to offer. Can anyone say “Roadtrip to Napa?"
Additional source
Trend Themes
1. Luxury Winery Retail - The trend of creating stylish and luxurious retail spaces within wineries offers an opportunity for disruptive innovation in the wine industry.
2. Experiential Wine Tourism - The rise of wineries with stunning decor and immersive experiences presents an opportunity to innovate and disrupt the tourism industry.
3. Innovative Winery Design - The use of unique design elements like exposed brick and repurposed wine casks in wineries opens up opportunities for disruptive innovation in the architecture and interior design industries.
Industry Implications
1. Wine Industry - The luxury retail trend within wineries presents an opportunity for wineries to redefine the customer experience and expand their brand presence.
2. Tourism Industry - The rise of experiential wine tourism allows for the creation of unique and immersive travel experiences that can disrupt the traditional tourism industry.
3. Architecture and Interior Design Industries - The use of innovative design elements in wineries provides an opportunity for architects and interior designers to create unique, custom spaces that challenge traditional design norms.
2.3
Score
Popularity
Activity
Freshness
