Estee Lauder Perfume Tribute
Glamboulevard — October 19, 2007 — Fashion
References: glamboulevard
Aerin Lauder, granddaughter of Estee Lauder, recently launched a fragrance in honor of Estee, who died in 2004.
The new Private Collection fragrance is called Tuberose Gardenia and incorporates Estee's favourite flowers.
Aerin Lauder described the new fragrance to Vogue as fulfilling a market need.
"When my grandmother launched the first Private Collection scent in 1973, it was all about quiet, personal luxury and I think that's something there's a really strong market for today.The modern consumer wants something fast and easy and cheap, then she's mixing that with something very high-end and luxurious. That's where this scent comes in."
With a price tag of $300 for 1 oz (30 mL) of Parfum and $65-120 for the Eau de Parfum, Tuberose Gardenia is exclusively available at Harrod's and soon at Neiman Marcus and other specialty stores.
Aerin modeled the ad campaign herself as well as designed the cap which is embedded with natural semi-precious gems in different shapes, making each one unique.
The new Private Collection fragrance is called Tuberose Gardenia and incorporates Estee's favourite flowers.
Aerin Lauder described the new fragrance to Vogue as fulfilling a market need.
"When my grandmother launched the first Private Collection scent in 1973, it was all about quiet, personal luxury and I think that's something there's a really strong market for today.The modern consumer wants something fast and easy and cheap, then she's mixing that with something very high-end and luxurious. That's where this scent comes in."
With a price tag of $300 for 1 oz (30 mL) of Parfum and $65-120 for the Eau de Parfum, Tuberose Gardenia is exclusively available at Harrod's and soon at Neiman Marcus and other specialty stores.
Aerin modeled the ad campaign herself as well as designed the cap which is embedded with natural semi-precious gems in different shapes, making each one unique.
Trend Themes
1. Personal Luxury - There is a trend towards creating luxurious and exclusive products that cater to personal tastes.
2. Nostalgia - Consumers are increasingly drawn to products that evoke a sense of nostalgia and pay tribute to iconic figures and moments from the past.
3. Blending Luxury with Affordability - Consumers want a blend of high-end luxury and affordable products, creating opportunities for innovative products that provide the best of both worlds.
Industry Implications
1. Perfume - The perfume industry can benefit from designing exclusive luxury scents that cater to personal tastes, and that pay tribute to past iconic figures and moments.
2. Fashion - The fashion industry can create exclusive products that evoke a sense of nostalgia and pay tribute to iconic figures and moments from the past.
3. Luxury Goods - There are opportunities for luxury goods industries to offer products that seamlessly blend high-end luxury and affordability, catering to modern consumer demands.
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