We Love ‘CB I Hate Perfume'
Elsa Blaine — December 7, 2008 — Art & Design
References: cbihateperfume & inventorspot
‘CB I Hate Perfume’ is the brainchild of Christopher Brosius. He has always had a love of fragrance but a disdain for what he calls, “inelegant concession to fashionable ego.”
With this inspiration behind him, Brosius designed a line of innovative body and home perfumes with creative names like “Burning Leaves,” “Black March,” “In the Library,” “At the Beach 1966,” and “Just Breathe.”
The ‘CB I Hate Perfume’ website allows you to hover over images of each of the bottles shown for a more detailed description of the scents. For example, “Winter 1972” reads, “A field of untouched new fallen snow, hand knit woolen mittens covered with frost, a hint of frozen forest and sleeping earth.” Now that’s a portrayal of what you are about to experience.
With this inspiration behind him, Brosius designed a line of innovative body and home perfumes with creative names like “Burning Leaves,” “Black March,” “In the Library,” “At the Beach 1966,” and “Just Breathe.”
The ‘CB I Hate Perfume’ website allows you to hover over images of each of the bottles shown for a more detailed description of the scents. For example, “Winter 1972” reads, “A field of untouched new fallen snow, hand knit woolen mittens covered with frost, a hint of frozen forest and sleeping earth.” Now that’s a portrayal of what you are about to experience.
Trend Themes
1. Innovative Fragrances - Disruptive innovation opportunity: Create unique and unconventional scents that challenge traditional fragrance norms.
2. Transparent Scent Descriptions - Disruptive innovation opportunity: Provide detailed and evocative descriptions for fragrances to enhance the customer's experience and understanding.
3. Anti-conventional Branding - Disruptive innovation opportunity: Develop a brand that rebels against societal norms and conveys a sense of disdain towards traditional marketing approaches.
Industry Implications
1. Fragrance - Disruptive innovation opportunity: Explore new ingredients, scent combinations, and application methods in the fragrance industry.
2. E-commerce - Disruptive innovation opportunity: Create interactive and informative online platforms that allow customers to explore fragrances in a more engaging manner.
3. Marketing and Advertising - Disruptive innovation opportunity: Challenge conventional branding techniques by creating campaigns that defy industry norms and embrace unconventional messaging.
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