Britney's Faux Perfume for 'Mo' Celebrates Gays
Christina Butty — June 6, 2009 — Fashion
References: celebedge
To connect with her gay audience, Britney Spears has released an ad for a fake perfume called “Mo.†The pop princess has been a gay icon for years and has inspired drag queens all over the world.
Britney Spears' satirical video ad was made for Logo network's NewNowNext TV awards, which celebrates gay culture. It features her delivering the tagline “One spray and the gays will run your way.â€
Implications - Businesses that dedicate their efforts and time to promoting a certain cause that may be considered controversial or unworthy will benefit in many ways. Particular consumers will find such acts as demonstrating a business' willingness to put the customer first; a trait that is highly appealing in today's society that is ridden with profit-driven organizations.
Britney Spears' satirical video ad was made for Logo network's NewNowNext TV awards, which celebrates gay culture. It features her delivering the tagline “One spray and the gays will run your way.â€
Implications - Businesses that dedicate their efforts and time to promoting a certain cause that may be considered controversial or unworthy will benefit in many ways. Particular consumers will find such acts as demonstrating a business' willingness to put the customer first; a trait that is highly appealing in today's society that is ridden with profit-driven organizations.
Trend Themes
1. Satirical Fragrance Ads - Opportunities for brands to create humorous and attention-grabbing fragrance campaigns that target specific audiences like the LGBTQ+ community.
2. Celebrity Endorsements for Social Causes - The trend of celebrities using their influence to support and promote social causes, which can help brands connect with specific communities and build positive brand perception.
3. Drag Queen-inspired Products - The rise of drag queen-inspired merchandise and products, presenting unique opportunities for brands to tap into the appeal and influence of drag culture.
Industry Implications
1. Fragrance - The fragrance industry can explore innovative and satirical marketing strategies to engage niche audiences and create a strong brand identity.
2. Entertainment - The entertainment industry can leverage celebrities and awards shows to create satirical content that resonates with specific communities and generates buzz.
3. Fashion and Cosmetics - Fashion and cosmetic brands can collaborate with drag queens or create drag queen-inspired collections to tap into the growing demand for inclusive and diverse beauty products.
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