Nooka Makes Perfume That Smells Like Their Watches
Elsa Blaine — July 19, 2009 — Fashion
References: nooka & fastcompany
Nooka’s new fragrance smells like watches. That’s right; the trendy company noted for hip, fun timepieces has taken the dive into the perfume category with this conceptual scent.
They have hired professional fragrance developers and expert ‘noses’ to come up with Nooka. The scent is an innovative blend of Japanese Yuzu sprinkled with pink pepper, leather, electricity, and minerals such as polished steel.
I didn’t read anything about whether the fragrance is meant for men or women, so I gather it will be suitable for either sex.
They have hired professional fragrance developers and expert ‘noses’ to come up with Nooka. The scent is an innovative blend of Japanese Yuzu sprinkled with pink pepper, leather, electricity, and minerals such as polished steel.
I didn’t read anything about whether the fragrance is meant for men or women, so I gather it will be suitable for either sex.
Trend Themes
1. Watch-scented Fragrances - The trend of creating fragrances inspired by non-traditional scents presents opportunities for disruptive innovation in the fragrance industry and beyond.
2. Conceptual Scents - The trend of creating conceptual fragrances, such as Nooka, presents opportunities for disruptive innovation in the fragrance industry and for collaboration with other industries.
3. Gender-neutral Fragrances - The trend of creating fragrances suitable for either sex, such as Nooka, presents opportunities for disruptive innovation in the fragrance industry and challenges traditional gender norms.
Industry Implications
1. Watch Industry - The watch industry could explore opportunities to collaborate with the fragrance industry to create scents inspired by popular watch designs or brand identities.
2. Fashion Industry - The fashion industry could incorporate trend-setting fragrances like Nooka into their clothing design and runway shows.
3. Hospitality Industry - The hospitality industry could incorporate trend-setting fragrances like Nooka into their hotel lobbies, spas and guest rooms to enhance guests' sensory experiences.
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