Naomi Watts Wishes on a Star for 'Angel' by Thierry Mugler
References: angel.thierrymugler
Thierry Mugler has enlisted Hollywood star Naomi Watts as the face of the campaign for their perfume, Angel.
The commercial for Angel was directed by Academy Award winner Bill Condon and shows Naomi Watts looking princess-like catching a wishing star that is the Angel perfume.
It’s like a Hollywood fairytale.
Implications - The use of ethereal images like those seen in this Thierry Mugler Angel advertisements are peaceful to consumers, especially when considering the deviant, chaotic nature of today's society. Amidst all of the abstract, ostentatious fashion trends of this age, light, feminine, angelic aesthetics persist as one of the cosmetic and fashion industry's go-to themes.
The commercial for Angel was directed by Academy Award winner Bill Condon and shows Naomi Watts looking princess-like catching a wishing star that is the Angel perfume.
It’s like a Hollywood fairytale.
Implications - The use of ethereal images like those seen in this Thierry Mugler Angel advertisements are peaceful to consumers, especially when considering the deviant, chaotic nature of today's society. Amidst all of the abstract, ostentatious fashion trends of this age, light, feminine, angelic aesthetics persist as one of the cosmetic and fashion industry's go-to themes.
Trend Themes
1. Ethereal Aesthetics - Opportunities for cosmetic and fashion companies to explore peaceful and angelic aesthetics in their advertisements and product designs.
2. Princess-like Imagery - The use of princess-like imagery in advertising campaigns presents innovative opportunities for brands targeting a romantic and dreamy consumer base.
3. Celebrity Endorsements - Partnering with Hollywood stars like Naomi Watts to promote products can create a fairytale-like atmosphere and appeal to consumers seeking a touch of glamour.
Industry Implications
1. Cosmetics - The cosmetic industry can tap into the ethereal and angelic aesthetics in their product designs and marketing strategies to attract consumers seeking a more peaceful and feminine approach.
2. Fashion - Fashion brands can embrace princess-like imagery and create romantic, dreamy collections that resonate with consumers seeking a fairytale-like experience.
3. Perfume - Perfume companies can leverage celebrity endorsements and create enchanting campaigns that transport consumers to a mystical world.
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