Cold soups come packaged in on-the-go bottles for convenience purposes
Implications - Cold soups offered in bottle form are increasingly popular, functioning as an alternative to natural but sugar-heavy juices that offer similar on-the-go nutrients. These products reveal the steadfast commitment consumers have to convenience in their purchase decisions, with the health-related food industry following suit.
Workshop Question - How can your brand prioritize convenience in the products/services it offers?
Trend Themes
1. Drinkable Soups - The popularity of soup in a bottle format is rising and offers health conscious consumers a to-go product equivalent to traditional juices.
2. Healthy Convenience Food - Food companies are offering healthy and wholesome alternatives that are convenient, catering to busy lifestyles and allowing consumers to feel good about their food choices.
3. Vegan and Plant-based Options - The health food industry is catering towards plant-based and vegan consumers who are looking for nutritious and flavorful alternatives to traditionally meat-based products.
Industry Implications
1. Beverage Industry - Beverage companies can look to expand their offerings beyond traditional juices and explore new product lines such as bottled soups while promoting the health benefits of their products.
2. Food Delivery Services - Companies that offer instant, healthy meal options that are delivered directly to consumers can cater to busy individuals who are looking for healthy options on-the-go.
3. Health and Wellness Industry - Brands in the health and wellness industry can promote and market healthy, plant-based, and less processed food options that provide the necessary nutrients and energy for a busy lifestyle.
