This Line of Drinkable Gazpacho Provides an Alternative to Sweet Drinks
Katherine Pendrill — March 1, 2016 — Lifestyle
References: chogazpacho
'cho' is a new line of drinkable gazpacho that provides a healthy alternative to sweet drinks. Many consumers are used to consuming gazpacho as a cold vegetable soup. Now they can enjoy the same benefits of eating raw vegetables in the form of a refreshing ready-to-drink beverage.
Dubbed 'The Salad in a Bottle,' cho is comprised of organic vegetables, spring water, extra virgin olive oil and various spices. Each drink contains two full servings of vegetables and clocks in at less than 155 calories per serving. Unlike other juices that try to mask the taste of vegetables with fruits and other sweeteners, the drinkable gazpacho boasts a distinctly savory flavor.
Packed with healthy vegetables and other nutrients, the drinks are ideal for consumers looking for an alternative to sugary juices.
Dubbed 'The Salad in a Bottle,' cho is comprised of organic vegetables, spring water, extra virgin olive oil and various spices. Each drink contains two full servings of vegetables and clocks in at less than 155 calories per serving. Unlike other juices that try to mask the taste of vegetables with fruits and other sweeteners, the drinkable gazpacho boasts a distinctly savory flavor.
Packed with healthy vegetables and other nutrients, the drinks are ideal for consumers looking for an alternative to sugary juices.
Trend Themes
1. Drinkable-vegetable Trends - There is an opportunity for companies in the beverage industry to create more drinkable vegetable-based products, like cho, to appeal to health-conscious consumers looking for alternatives to sugary juices.
2. Savory-flavored Juice Trends - Companies in the beverage industry can capitalize on the trend of releasing more vegetable-based drinks with savory flavors, like cho, to offer consumers more variety in their beverage options.
3. Organic-spice Trends - There is an opportunity for companies in the organic spice industry to team up with the beverage industry to create drinkable organic spice blends for vegetable-based drinks, like cho.
Industry Implications
1. Beverage Industry - Beverage companies have an opportunity to create and market more drinkable vegetable-based products, like cho, to appeal to health-conscious consumers looking for alternatives to sugary juices.
2. Organic Food Industry - The organic food industry can capitalize on the trend of releasing more vegetable-based drinks, like cho, by providing organic vegetables and spices for these products.
3. Spice Industry - Companies in the spice industry can benefit from partnering with the beverage industry to provide organic spice blends for vegetable-based drinks, like cho.
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