The Campbell's 'Well Yes!' Healthy Soups are a More Natural Choice
Michael Hemsworth — December 21, 2016 — Lifestyle
References: foodbev
The Campbell's 'Well Yes!' healthy soup lineup is a new release from the classic canned soup brand that is focused on providing consumers with a healthier prepackaged choice. A large majority of canned soups are often criticized for being filled with ingredients that aren't very healthy, so the Campbell's 'Well Yes!' soups aim to change this.
The Campbell's 'Well Yes!' soups were created by a group of employees in the company that wanted to craft a line of soups that were nutritious, made with real ingredients and that didn't skimp on flavor. The Campbell's 'Well Yes!' healthy soup lineup is the result of this with ingredients including antibiotic-free chicken, quinoa, kale and whole grains. Each of the soups are also free of artificial flavors, colors and modified starches.
The Campbell's 'Well Yes!' soups were created by a group of employees in the company that wanted to craft a line of soups that were nutritious, made with real ingredients and that didn't skimp on flavor. The Campbell's 'Well Yes!' healthy soup lineup is the result of this with ingredients including antibiotic-free chicken, quinoa, kale and whole grains. Each of the soups are also free of artificial flavors, colors and modified starches.
Trend Themes
1. Clean Label - There's an opportunity to create healthier prepackaged food products using only natural, minimally processed ingredients.
2. Functional Foods - By using nutrient-dense ingredients like quinoa, kale and whole grains, companies can develop products that provide specific health benefits.
3. Convenience Foods - Consumers are looking for quick and easy meal solutions that are also healthy, creating an opportunity for prepackaged soups and other convenient meal options.
Industry Implications
1. Canned Foods - There's room for innovation in the canned food industry by creating healthier and more natural options that appeal to health-conscious consumers.
2. Packaged Food - Packaged food companies have the opportunity to offer more functional and nutritious products by using natural, whole-food ingredients and avoiding artificial additives.
3. Meal Kit Delivery - Meal kit delivery companies can expand their offerings to include convenient, prepackaged soups and other healthy, easy-to-prepare meal options.
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