Campbell's 'Souplicity' Line Comes in Containers Instead of Cans
References: souplicity & bendbulletin
Campbell is known for its classic canned soups, but the company has recently created a new sub-brand called 'Souplicity' that's taking single-serving soup dishes in a new direction. The high-end, organic soups come refrigerated in plastic containers rather than cans, contributing to consumer confidence in the freshness of the ingredients therein.
Souplicity currently offers four different varieties: Roasted Red Pepper Tomato Gouda, Carrot Curry Ginger, Broccoli Parmesan Lemon, and Corn Poblano Lime. Those simple, descriptive names are indicative of the GMO-free, organic ingredients that make up each soup.
Because of the easy opening plastic containers, Souplicity soups are ideal to take anywhere as a lunch option. While the containers are microwave safe, they come full to the top with soup, so Souplicity recommends transferring the soups into a microwavable bowl to heat them.
Souplicity currently offers four different varieties: Roasted Red Pepper Tomato Gouda, Carrot Curry Ginger, Broccoli Parmesan Lemon, and Corn Poblano Lime. Those simple, descriptive names are indicative of the GMO-free, organic ingredients that make up each soup.
Because of the easy opening plastic containers, Souplicity soups are ideal to take anywhere as a lunch option. While the containers are microwave safe, they come full to the top with soup, so Souplicity recommends transferring the soups into a microwavable bowl to heat them.
Trend Themes
1. Single-serving Soup Containers - Single-serving, microwavable, plastic soup containers are disrupting the canned soup market for a new, high-end, organic sub-brand called Souplicity.
2. Organic, Refrigerated Soup - Organic, refrigerated, single-serving soup choices are changing consumer perception of freshness and convenience.
3. Gmo-free Ingredients - GMO-free ingredients in pre-made, high-end soups create a new consumer market for health, convenience, and freshness in single-serving foods.
Industry Implications
1. Soups and Broths - The Souplicity line by Campbell's highlights a shift in the canned soup industry toward higher-end, organic, single-serving soups in plastic containers.
2. Convenience Foods - Single-serving, microwavable, organic soup products in plastic containers cater to the growing consumer demand for fresh, fast, and healthy convenience foods.
3. Packaging and Containers - The Souplicity product line showcases the potential for plastic food containers to replace traditional canned soups, changing both industry standards and packaging options for consumers.
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