Elements of nature are added to packaging designs to create a more organic feel
Implications - Straying away from the cold and minimalist features of mass-produced products, brands are turning to more organic and nature-inspired packaging designs. Utilizing patterns and colors that reference the blossoming of flowers, these branding techniques offer a connection to the raw and untouched elements of the outdoors.
Trend Themes
1. Nature-inspired Packaging - Brands are incorporating nature-based design elements in product packaging in an effort to create a more organic, sustainable feel.
2. Interactive Packaging - Packages that consumers can interact with, such as those that unfold or blossom open like a flower, are becoming an emerging trend in consumer goods.
3. Utility Packaging - Designers are creating packaging with minimal material usage, allowing for low-cost production and more sustainable usage, while also communicating thoughtfulness and a luxury aesthetic.
Industry Implications
1. Consumer Goods - Companies in the consumer goods industry can benefit from incorporating nature-inspired design elements in product packaging to appeal to eco-conscious consumers.
2. Food and Beverage - Food and beverage companies can leverage interactive packaging, such as ones that fold or unravel, to create a unique and memorable experience for consumers.
3. Sustainability - Designers and manufacturers in the sustainability industry can benefit from creating minimal, utility packaging that uses less material and communicates a luxury aesthetic.
