Celebrity Tea Takes the Celebratory Form of a Bubbly Bottle
Amelia Roblin — December 12, 2012 — Marketing
References: behance.net & lovelypackage
Few consumers would guess that Celebrity Tea packaging holds delicious loose leaf blends rather than four or so rations of an alcoholic beverage. Nevertheless, designer Katerina Teterkina of Moscow, Russia, was comfortable with the idea of initially confusing buyers of the product.
The reason that the mock champagne bottle container was chosen was to foster a sense of celebratory occasion. The Jaf Tea brand is proud to mark its 60th jubilee and this design decision seemed like an appropriate way to make a toast.
Not only was the voluptuous silhouette of a sparkling wine bottle adopted for the purpose of a unique and magnificent marketing effort but bits of gold foil and an exquisitely framed label further enhance the splendor of Celebrity Tea packaging.
The reason that the mock champagne bottle container was chosen was to foster a sense of celebratory occasion. The Jaf Tea brand is proud to mark its 60th jubilee and this design decision seemed like an appropriate way to make a toast.
Not only was the voluptuous silhouette of a sparkling wine bottle adopted for the purpose of a unique and magnificent marketing effort but bits of gold foil and an exquisitely framed label further enhance the splendor of Celebrity Tea packaging.
Trend Themes
1. Mock Champagne Bottle Packaging - Opportunity for innovative packaging designs that mimic other products to create a sense of novelty and celebration.
2. Celebratory Occasion Marketing - Potential for brands to create special edition or anniversary products that evoke a sense of celebration and exclusivity.
3. Exquisite Label and Packaging Design - Opportunity for designers to create visually stunning labels and packaging that enhance the perceived value of a product.
Industry Implications
1. Tea and Beverage Packaging - Potential for tea and beverage companies to explore innovative packaging designs that stand out on the shelf and attract consumer attention.
2. Celebrity Branded Products - Opportunity for celebrity-endorsed brands to create unique and luxurious packaging designs that reflect the celebrity's image and style.
3. Special Edition and Anniversary Products - Potential for brands to leverage special occasions and anniversaries to create limited edition products with stunning packaging designs.
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