These Boxman Ads Show What Happens When You Don't Pack Things Properly
Laura McQuarrie — June 28, 2014 — Marketing
References: adeevee
It's a great feeling when you find that perfect object to ship home or as a gift to someone else, but unfortunately these feelings can be shattered along with a damaged shipment. Shipping fragile items can be tricky and as these Boxman advertisements cleverly demonstrate, getting from point A to point B can be a bumpy road. The ads show delicate items like a teacup, an angel figurine and a drum, all with cracks in them that have been made in the process of shipping from one address to another.
The ads for Boxman by South Africa's M&C Saatchi Abel are minimal, but visually striking and pretty witty ways to show just how devastating a poorly packed item can be when it arrives where it's supposed to be, not totally intact.
The ads for Boxman by South Africa's M&C Saatchi Abel are minimal, but visually striking and pretty witty ways to show just how devastating a poorly packed item can be when it arrives where it's supposed to be, not totally intact.
Trend Themes
1. Fragile Packaging - Opportunity for innovation in developing new packaging materials and methods to better protect fragile items during shipping.
2. Safe Shipping Solutions - Potential for disruptive innovation in creating new technologies or services that ensure safe shipping and handling of delicate items.
3. Visual Marketing Campaigns - Opportunity for innovative advertising strategies that incorporate visually striking and clever visuals to convey messages about product quality and proper packaging.
Industry Implications
1. Packaging Industry - The packaging industry can explore new materials and designs to enhance the protection of fragile items during transit.
2. Shipping and Logistics Industry - Companies in the shipping and logistics industry can develop new technologies and methods to ensure safe and secure transportation of delicate goods.
3. Advertising and Marketing Industry - The advertising and marketing industry can leverage visually striking and witty visuals to create effective campaigns that emphasize the importance of proper packaging for shipping fragile items.
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