Consumers turn to DIY techniques to acquire cultural goods on a budget
Implications - Offering a cost-effective alternative to travel, consumers are turning to DIY goods to replicate cultural elements. Handcrafted Kimonos and tribal accessories allow consumers to experience foreign traditions without having to leave their homes, reflecting a desire for more cost-effective, yet personalized methods of exploration.
Trend Themes
1. DIY Culture - Consumers are favoring DIY techniques to acquire cultural goods at a reduced cost.
2. Widespread Tribal Fashion - Feathers, crowns and other hippie headbands along with tribal-inspired patchwork and print designs are becoming more mainstream.
3. Embroidery for Fun - Iron-on embroidered patches are making a come-back as personalized and artistic accessory options.
Industry Implications
1. Fashion - Retailers and fashion designers can incorporate DIY techniques and tribal designs into their apparel and accessories lines.
2. Crafts - Craft stores and hobby shops can promote DIY products and embroidery/patch-making kits.
3. Travel - Travel agencies can explore travel packages that offer cultural workshops and arts & crafts classes for tourists who seek a hands-on cultural experience.
5 Featured, 42 Examples:
1,163,617 Total Clicks
Date Range:
Sep 12 — Jul 14
Trending:
Warm
Consumer Insight Topics:
