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Overworked Pride

Consumers change to not simply accept long workdays, but boast about them

Implications - The standard work week has expanded far beyond the 9 to 5, which has lead to not only acceptance, but a proliferation of packed schedules. Working consumers are turning to creative ways of celebrating a lack of free time in a bid to relate to one another.
Trend Themes
1. Proud Workaholic Culture - As work schedules continue to expand, consumers are embracing and even boasting about their busy lives.
2. Digital Nostalgia - Pop culture parodies and retro video games tap into consumers' desire for nostalgia and humor.
3. Work Week Productivity - New apps and products aim to enhance individuals' work weeks by promoting happiness and health.
Industry Implications
1. Fashion - Workaholic-themed clothing plays on the trend of embracing a busy lifestyle.
2. Entertainment - Pop culture parodies and retro video games tap into consumers' desire for nostalgia and humor.
3. Technology - New apps and products aim to enhance individuals' work weeks by promoting happiness and health.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
246,218 Total Clicks
Date Range:
Sep 13 — Jul 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Work Week Happiness Apps
Work Week Happiness Apps
Make My Week Aims to Improve Moods and Get Away from the Grind
Make My Week is a new app to help people make the most out of their work days and get away from the stress and struggles of the daily grind. The app suggests various ways to improve happiness levels... MORE
Intensive Workaholic Attire
Intensive Workaholic Attire
This All Work No Play Tee is Perfect for People Who Love to Keep Busy
If you’re someone who spends every waking moment in the office or at a workplace, this all work no play tee is perfect for you. This navy top comes in a serious navy blue with white lettering.... MORE
play_circle_filledOffice Furniture Spoofs
Office Furniture Spoofs
The Fetal Position Desk Addresses Health Concerns About Sitting All Day
Studies have shown that sitting for hours on end throughout the day can have detrimental affects on people’s overall health, but the option to stand is just plain tiring; enter the Fetal... MORE
play_circle_filledComputer Love Story Parodies
Computer Love Story Parodies
This 'Her' Parody Shows a Love Affair with Clippy the Paperclip
This hilarious ‘Her’ parody reimagines what the Spike Jonze film might have looked like in 1995. In Jonze’s 2013 movie, the protagonist falls in love with his operating system with... MORE
play_circle_filledOffice-Simulating Video Games
Office-Simulating Video Games
This Pixelated Video Game Allows You to Destroy Your Office
For people that are stuck in a mind numbing office job, this pixelated video game will help you relieve your stress by destroying your office and killing your zombified co-workers. The Corporate... MORE

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play_circle_filledRapper-Spoofing Pregnancy Parodies
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Medieval Police Spoofs
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play_circle_filledEpic Vegetable Ad Spoofs
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play_circle_filledBlocky Disney Song Spoofs
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play_circle_filledRemote Selfie Apps
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Iconic 90s Cartoon Games
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play_circle_filled8-Bit Movie Summaries
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The Inception 8-Bit Video Summarizes the Movie into a Video Game
play_circle_filledMusic-Infused Video Gaming
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Pixelated Pop Culture GIFs
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play_circle_filledSci-Fi Gamer Parodies
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Motivational Wall Stickers
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Ironic Iconic Nerd Tees
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'Where the Dirty Hipsters Are' Mashes Up Spike Jonze Film With LA Youth
Superstar Short Films
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Film Featurettes
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Monster Movie Decks
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Director-Created Fan Sites
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