Consumers change to not simply accept long workdays, but boast about them
Implications - The standard work week has expanded far beyond the 9 to 5, which has lead to not only acceptance, but a proliferation of packed schedules. Working consumers are turning to creative ways of celebrating a lack of free time in a bid to relate to one another.
Trend Themes
1. Proud Workaholic Culture - As work schedules continue to expand, consumers are embracing and even boasting about their busy lives.
2. Digital Nostalgia - Pop culture parodies and retro video games tap into consumers' desire for nostalgia and humor.
3. Work Week Productivity - New apps and products aim to enhance individuals' work weeks by promoting happiness and health.
Industry Implications
1. Fashion - Workaholic-themed clothing plays on the trend of embracing a busy lifestyle.
2. Entertainment - Pop culture parodies and retro video games tap into consumers' desire for nostalgia and humor.
3. Technology - New apps and products aim to enhance individuals' work weeks by promoting happiness and health.
5 Featured, 44 Examples:
246,218 Total Clicks
Date Range:
Sep 13 — Jul 14
Trending:
Mild
Consumer Insight Topics:
