Packaging for Petit Bon Bon is Straightforward and Color-Coded
Laura McQuarrie — July 8, 2014 — Lifestyle
References: hellodesign.sk & packagingoftheworld
This splashy packaging and print campaign concept for Petit Bon Bon is vibrant and provides a tease for what you can expect to find inside each of the milk chocolate candies.
Each of the color choices for the three packages is smart—blue represents the refreshing Mint & Chocolate flavor, a bright citrusy color shows off the Orange & Chocolate variety and a hot pink bag contains the Strawberry & Chocolate treats. Otherwise, the packaging is quite minimal, but chocolate is just one of those products that has the ability to make itself fly off the shelves.
In terms of the concept print campaign for Petit Bon Bon, the poster is set up to depict a model's mouth coated in delicious chocolate rather than lipstick.
Each of the color choices for the three packages is smart—blue represents the refreshing Mint & Chocolate flavor, a bright citrusy color shows off the Orange & Chocolate variety and a hot pink bag contains the Strawberry & Chocolate treats. Otherwise, the packaging is quite minimal, but chocolate is just one of those products that has the ability to make itself fly off the shelves.
In terms of the concept print campaign for Petit Bon Bon, the poster is set up to depict a model's mouth coated in delicious chocolate rather than lipstick.
Trend Themes
1. Color-coded Packaging - There is an opportunity for companies to adopt color-coded packaging to help customers easily differentiate between different flavors or products
2. Minimalist Packaging - There is an opportunity for companies to create minimalist packaging designs that allow their products to stand out on the shelves
3. Unconventional Marketing Campaigns - There is an opportunity for companies to create unconventional marketing campaigns that capture the attention of potential customers in unexpected ways
Industry Implications
1. Food Packaging - Food companies can use color-coded packaging to differentiate between different flavors or types of products
2. Retail - Retail stores can benefit from minimalist packaging designs that draw attention to their products and make them stand out on the shelves
3. Advertising - Advertising agencies can create unconventional marketing campaigns that capture the attention of potential customers and differentiate their clients' products from the competition
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