The Aura Bottle Closure Keeps Your Cork in Place and Enables Replacement
Amelia Roblin — April 8, 2014 — Marketing
References: jeromeolivet & tuvie
The Aura Bottle Closure does away with that flimsy wire cage that's fitted over the mouths of champagne bottles, in favor of more robust design. Conceived by Jerome Olivet, this unique cap acts as a hood, holding the cork firmly within the neck of the vessel to keep the bubbly contents sealed and fresh.
Developed specifically as part of a branding scheme for Millesime, this product comes in a squared and a rounded version that create unexpected silhouettes for the elegant glass containers. Both are open on two sides, offering a view of the bottle stopper within and assisting the server to release the drink in a controlled manner. The Aura Bottle Closure hinges in half to come off, and it can be used again easily to reseal the remaining sparkling wine.
Developed specifically as part of a branding scheme for Millesime, this product comes in a squared and a rounded version that create unexpected silhouettes for the elegant glass containers. Both are open on two sides, offering a view of the bottle stopper within and assisting the server to release the drink in a controlled manner. The Aura Bottle Closure hinges in half to come off, and it can be used again easily to reseal the remaining sparkling wine.
Trend Themes
1. Robust Bottle Closures - The Aura Bottle Closure demonstrates the opportunity for more durable and secure closures for beverage bottles.
2. Unexpected Silhouettes - The squared and rounded versions of the Aura Bottle Closure showcase the potential for unique and eye-catching designs in bottle closures.
3. Reusability in Beverage Packaging - The Aura Bottle Closure highlights the trend towards reusable packaging solutions, reducing waste and promoting sustainability.
Industry Implications
1. Beverage Packaging - The Aura Bottle Closure presents a disruptive innovation opportunity in the beverage packaging industry, with its innovative design and practical functionalities.
2. Luxury Goods - The elegant and stylish design of the Aura Bottle Closure makes it a perfect fit for the luxury goods industry, offering a premium and unique packaging solution.
3. Hospitality and Food Service - The Aura Bottle Closure provides a disruptive innovation opportunity for the hospitality and food service industry, improving serving efficiency and enhancing the overall customer experience.
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