A fixation on the eating experience sparks a focus on shocking cuisine
Implications - Consumers aren't simply looking for something delicious to eat, but a story to tell afterward. As foodie culture becomes ubiquitous, the unappetizing is becoming a focus for consumers craving an experience that's both satisfying for their palate and worthy of being shared on social media.
Trend Themes
1. Shock Value Food - Food is being taken to the extreme as consumers search for unique and unforgettable experiences.
2. Unconventional Desserts - Desserts are being reimagined as artists and bakers take inspiration from unusual sources.
3. Morbid Confectionaries - Dark and eerie imagery and themes are entering the world of sweets and desserts.
Industry Implications
1. Food and Beverage - Companies can innovate by creating new, bold food options for consumers looking for something unique.
2. Art and Design - Artistic expression is being infused into how food is created and presented.
3. Retail and E-commerce - Companies can capture consumers' attention by offering niche and unconventional food options through online stores.
