To the delight of employees, workplaces are popping up in unusual locations
Implications - Consumers are connected to work today more than ever via technology, but as the formal office sees a decrease from brands opting for spaces in unexpected places, work culture continues to be focused on as an integral part of modern life. The blending of offices into shopping centers and recreational areas is helping to create a culture where work-life balance is prioritized.
Trend Themes
1. Alternative Commercial Spaces - Office spaces designed within a forest or brewery or transformed from heritage buildings are becoming increasingly popular as they offer unique work experiences to employees, enhance creativity, and enable companies to interact with the surrounding community.
2. Mixed-function Homes - Integrated office and home spaces have been designed to ensure people feel a separation between their work and home life, providing companies with more agile, manageable, and dynamic spaces to work and live.
3. Community-building Workspaces - Workspaces designed as community-building networks provide an opportunity for mobile workers to connect with other employees without the constraint of a definitive location and offer an alternative to internet cafes, Coffee shops.
Industry Implications
1. Real Estate Industry - Architects, designers, and developers can provide innovative commercial spaces that merge unique design and functionality to attract businesses.
2. Office Equipment and Supply Industry - Companies can innovate by creating flexible, ergonomic, and comfortable pieces of furniture designed to support fluid workspaces.
3. Tech Industry - Companies can develop collaborative tools, such as virtual meeting platforms and instant messaging software, to support remote teams in community-building spaces.
5 Featured, 41 Examples:
297,526 Total Clicks
Date Range:
Feb 14 — Jul 14
Trending:
Warm
Consumer Insight Topics:
