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Lifestyle Lodging

Hotels target niche demographics to offer hyper-personalized experiences

Implications - Travelers today are looking for far more than just luxurious hotel amenities, which is why niche hotels that cater to the stayers personality type are on the rise. This hyper-personalized means of attracting guests is drawing in new, hard to reach market segments that are looking for specificity in their stay.
Trend Themes
1. Hyper-personalization - Niche and boutique hotels are utilizing hyper-personalization to attract hard-to-reach market segments.
2. Artistic Installations - Boutique hotels are incorporating contemporary art installations as part of their design aesthetic and as a way to support local art movements.
3. Sustainable Design - Hotels are embracing sustainable design principles to appeal to environmentally-conscious travelers, utilizing reclaimed materials and natural fibers in their interior design.
Industry Implications
1. Hospitality - Businesses in the hospitality industry can look to these trends to create unique and immersive experiences for guests.
2. Art and Design - Artists and designers can find opportunities to contribute to the aesthetic and functionality of boutique hotels through collaborations and site-specific installations.
3. Sustainability - The trend towards sustainable design and eco-friendly practices in hotels presents opportunities for businesses in the environmental and green industries.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 37 Examples:
881,505 Total Clicks
Date Range:
Jun 14 — Sep 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Contemporary Hipster Hotels
Contemporary Hipster Hotels
This Sleek Boutique Hotel is Clean, Comfortable and Classy
If you’re looking to stay in a sleek boutique hotel while in Copenhagen, make sure to check out the Hotel SP34. The latest offering by boutique hotel group Brøchner Hotels, the fresh and... MORE
Sustainable Lifestyle Hotels
Sustainable Lifestyle Hotels
Hotel Hotel's Eclectic Interior Design is Stunning and Eccentric
If you are looking for a hotel that represents your lifestyle beliefs and boasts an eclectic interior design, then make sure to check out Hotel Hotel for either design inspiration or to treat... MORE
Engagement Ring Excursions
Engagement Ring Excursions
The 'Engaging Escape' by Mandarin Orange is a Ring-Designing Retreat
The luxurious New York hotel Mandarin Orange is offering couples the chance to design their own custom engagement ring in the ‘Engaging Escape’ package. This experience comes with an... MORE
Quirky Parisian Hotels
Quirky Parisian Hotels
The Hotel Edgar Paris Offers a Playful Stay for Adults
Before the Hotel Edgar was the Hotel Edgar, it was a ramshackle clothing workshop that happened to have a really great location overlooking a tree-lined square in Paris. Founder Guillaume Rouget-... MORE
Hippie Homage Hotel Rooms
Hippie Homage Hotel Rooms
This Charming Boutique Hotel Hosts a Bohemian Sculptural Installation
This charming boutique hotel is a hub for contemporary art as its latest sculptural installation hotel room proves—it’s also a place you should treat yourself to for a night if you’... MORE
Remodeled Church Hotels
Remodeled Church Hotels
The Dean Hotel Converts a Missionary Church into a Luxury Hotel Design
The Dean Hotel, located in Rhode Island, offers travelers the chance to book a night at a luxury hotel design that was previously a brothel and missionary church. The hotel is located inside a... MORE

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