This Unique Beer from Japan Contains Grapefruit and Peruvian Maca
Laura McQuarrie — March 31, 2015 — Lifestyle
References: udagawacafe & japantrends
Although "superfood" and "beer" are two words that are rarely found together, this unique beer brings the two closer in honor of Shibuya Day on April 28th. Aptly dubbed Shibuya Beer, this beverage will be served at several local restaurants and cafes in the popular Tokyo ward.
Celebrating the color and flavor of the city, this beverage features an unusual ingredient list. The 5% beer made by Sankt Gallen contains grapefruit and the Peruvian superfood maca, which is known for its abilities to boost energy and stamina levels.
Flavored beer beverages by Sankt Gallen are known for being extremely popular among women, mostly because of their sweet taste. As an energy-boosting craft beer that's fit for the summer, this brew will definitely have a strong fan base.
Celebrating the color and flavor of the city, this beverage features an unusual ingredient list. The 5% beer made by Sankt Gallen contains grapefruit and the Peruvian superfood maca, which is known for its abilities to boost energy and stamina levels.
Flavored beer beverages by Sankt Gallen are known for being extremely popular among women, mostly because of their sweet taste. As an energy-boosting craft beer that's fit for the summer, this brew will definitely have a strong fan base.
Trend Themes
1. Superfood Beer - Combining beer with superfoods creates an opportunity for a unique and healthy beverage market.
2. Flavored Craft Beer - Continued innovation and experimentation with unusual flavors in beer brewing will continue in artisanal markets.
3. Alternative Energy Drinks - Expanding on the energy-boosting qualities of superfoods in beer, opportunities for non-alcoholic alternatives to energy drinks arise.
Industry Implications
1. Brewing - Craft breweries can innovate by adding superfoods to their beer creations, appealing to health-conscious and adventurous drinkers.
2. Restaurants and Cafes - Integrating unique and unusual drinks into menus can attract new customers and generate buzz on social media.
3. Sports and Fitness - Developing alternative energy drinks made with superfoods can appeal to athletes and fitness enthusiasts looking for a natural boost.
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