Pressed Juicery and Vogue Teamed Up to Make Vibrant Juice Lemonades
Laura McQuarrie — March 31, 2017 — Lifestyle
References: pressedjuicery & vogue
In honor of Vogue magazine's 125th anniversary, Pressed Juicery teamed up with the iconic publication to create a pair of limited-edition colored lemonade beverages. Neither lemonade boasts a standard yellow color—in fact, the Vogue Beauty Lemonades come in only Blue and Pink.
As the name of the collaboration suggests, the Vogue Beauty Lemonades are fortified with ingredients that will help juice drinkers glow from the inside out. The Pink Lemonade variety boasts antioxidant-rich inclusions like pitaya, goji berries and rose water, while the Blue Lemonade includes lemon, honey and spirulina in its list of ingredients.
The two new Vogue Beauty Lemonades are being sold online as part of special beauty bundles that also include some of Pressed Juicery's top-selling juice beverages, but they are also available to sample in-store as well.
As the name of the collaboration suggests, the Vogue Beauty Lemonades are fortified with ingredients that will help juice drinkers glow from the inside out. The Pink Lemonade variety boasts antioxidant-rich inclusions like pitaya, goji berries and rose water, while the Blue Lemonade includes lemon, honey and spirulina in its list of ingredients.
The two new Vogue Beauty Lemonades are being sold online as part of special beauty bundles that also include some of Pressed Juicery's top-selling juice beverages, but they are also available to sample in-store as well.
Trend Themes
1. Co-branded Beverages - Collaborative beverage partnerships with an emphasis on unique colors and ingredients can appeal to consumers looking for variety.
2. Functional Ingredients - Consumers seek out colorful beverages that boast functional, healthful benefits.
3. Beauty Bundles - Companies are bundling products together, providing consumers a wide range of beverage options.
Industry Implications
1. Beverage Industry - Players in the juice and beverage industry can benefit from creating unique partnerships to appeal to consumers.
2. Health and Beauty Industry - Beauty and health companies can benefit from creating unique beverage products that tout healthful benefits.
3. Retail Industry - Retail companies can benefit from bundling and promoting unique beverage products that emphasize function and benefit.
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