This Craft Ginger Beer Syrup Concentrate is Perfect for Making Cocktails
Rebecca Byers — May 29, 2015 — Lifestyle
References: pickettbrothersbeverage & drinkhacker
Pickett's American Craft Ginger Beer Syrup is a wholesome small-batch product from the Cleveland-based, family-owned brand. Pickett's was started by three brothers inspired by fond memories of the amateur bartending of their parents, who would often make classic specialty drinks like the Highball and Moscow Mule.
Available in medium spicy and hot n' spicy, Pickett's Ginger Beer Syrup is mixed with sparkling water and is a perfect artisanal option for SodaStream users. The medium spicy variety is described as sweeter than the more extreme hot n' spicy flavor.
One 16-ounce bottle of Pickett's Ginger Beer Syrup makes approximately eight 12-ounce bottles. The Pickett's website also features recipes for refreshing ginger beer-infused cocktails, while they also produce a stylish collection of copper mugs.
Available in medium spicy and hot n' spicy, Pickett's Ginger Beer Syrup is mixed with sparkling water and is a perfect artisanal option for SodaStream users. The medium spicy variety is described as sweeter than the more extreme hot n' spicy flavor.
One 16-ounce bottle of Pickett's Ginger Beer Syrup makes approximately eight 12-ounce bottles. The Pickett's website also features recipes for refreshing ginger beer-infused cocktails, while they also produce a stylish collection of copper mugs.
Trend Themes
1. Craft Cocktail Syrups - Craft cocktail syrups like Pickett's Ginger Beer Syrup are disrupting the traditional cocktail industry by offering artisanal options for mixing unique and flavorful drinks.
2. Artisanal Soda Alternatives - The rise of artisanal soda concentrates like Pickett's Ginger Beer Syrup provides a disruptive innovation opportunity for the beverage industry to offer customizable and high-quality soda options.
3. Copper Mug Collections - Copper mug collections, like the one produced by Pickett's, are capitalizing on the popularity of trendy cocktails like the Moscow Mule and creating opportunities in the home goods industry.
Industry Implications
1. Beverage Industry - Craft cocktail syrups are presenting a disruptive innovation opportunity for the beverage industry to tap into the growing demand for unique and artisanal drink experiences.
2. Home Goods Industry - The popularity of cocktails served in copper mugs, like those produced by Pickett's, creates an opportunity for the home goods industry to offer stylish and trendy drinkware collections.
3. Bartending Supply Industry - Increasing interest in craft cocktails and mixology presents a disruptive innovation opportunity for the bartending supply industry to develop and market specialized tools, ingredients, and recipes.
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