Consumers turn to smart apparel for preventative measures
Implications - Smart fashion is continuing to grow in size and scope with hi-tech fabrics that display a wide range of possibilities. Beyond aesthetics, these intelligent textiles offer added value to consumers, especially in the realm of health and comfort. Such innovations indicate a growing brand responsibility to consumer wellness beyond the immediate use of the product.
Workshop Question - How can you integrate your brand and products into consumer lifestyles outside of the typical context your brand may be associated with?
Trend Themes
1. Smart Textiles - Textile technology that displays a wide range of possibilities beyond aesthetics offers added value to consumers, especially in the realm of health and comfort.
2. Sustainable Energy-generating Fabrics - Development of fabrics that generate electricity through employing natural sources of energy such as solar and wind reveals a disruptive innovation opportunity for the clean energy industry.
3. Antibacterial Textiles - The development of bacterial-fighting fabrics for both hospital-use and everyday purposes offers a significant opportunity for the healthcare industry to promote public health.
Industry Implications
1. Fashion Industry - Consumer demand for unique and personalized clothing reveals an opportunity for fashion professionals to create customized clothing and embrace the use of smart technologies in fashion design.
2. Healthcare Industry - Smart textiles that promote health and monitor vitals, along with development of antibacterial fabric can revolutionize and increase efficiency of daily healthcare practices.
3. Sports Industry - Athletic apparel that offers both style and technical performance, reduces common inflammation, and lessens the risk of athletes' injuries presents a disruptive innovation opportunity for sports professionals.
7 Featured, 53 Examples:
246,362 Total Clicks
Date Range:
Aug 15 — Oct 16
Trending:
Warm
Consumer Insight Topics:
