Costco Offers a Summer-Ready Austin Eastciders Cider Variety Pack
Katherine Pendrill — May 17, 2019 — Lifestyle
Costco is expanding its cider offerings with a new Austin Eastciders cider variety pack. Of course, these aren't just any ciders. Each sider in the oversized pack boasts a tantalizing summer flavor.
Austin Eastciders is an Austin-based cider brand that focused on creating a lighter cider that everyone can enjoy. As the brand explains on its website, "We're helping move the mainstream toward cider that's lower in sugar and features more complex profiles." As a result, the new Austin Eastciders cider variety pack features unique, summer-ready flavors including Blood Orange, Watermelon, and Rosé. There's also an Original Dry Cider in the pack for those who appreciate the classics as well.
With a growing number of consumers looking for alternatives to beer and wine, these low-sugar ciders are the perfect option for summer.
Image Credit: @costco_doesitagain.
Austin Eastciders is an Austin-based cider brand that focused on creating a lighter cider that everyone can enjoy. As the brand explains on its website, "We're helping move the mainstream toward cider that's lower in sugar and features more complex profiles." As a result, the new Austin Eastciders cider variety pack features unique, summer-ready flavors including Blood Orange, Watermelon, and Rosé. There's also an Original Dry Cider in the pack for those who appreciate the classics as well.
With a growing number of consumers looking for alternatives to beer and wine, these low-sugar ciders are the perfect option for summer.
Image Credit: @costco_doesitagain.
Trend Themes
1. Low-sugar Ciders - Austin Eastciders' Summer-Ready Pack featuring Unique Flavors is a disruptive innovation opportunity in the cider industry.
2. Alternative Alcohols - Increasing demand for alternative alcohol options like low-sugar cider presents disruptive innovation opportunities in the alcohol industry.
3. Health-conscious Beverages - The trend towards health-conscious drinking options including low-sugar ciders presents disruptive innovation opportunities in the beverage industry.
Industry Implications
1. Cider Industry - Austin Eastciders' introduction of low-sugar ciders with unique summer-ready flavors presents a disruptive innovation opportunity in the cider industry.
2. Alcohol Industry - The increasing demand for alternative alcohol options like low-sugar cider presents disruptive innovation opportunities in the industry.
3. Beverage Industry - The trend towards health-conscious drinking options including low-sugar ciders presents disruptive innovation opportunities in the industry.
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