The New Cape Cod Summer Potato Chips Pair with Sam Adams Beer
Katherine Pendrill — May 22, 2019 — Lifestyle
References: apnews & brandeating
Nothing goes together quite like beer and potato chips, which is why it makes perfect sense that Cape Cod would team up with Samuel Adams Brewery to create its new Cape Cod Summer Potato Chips. The new partnership marks the very first time that Cape Cod has teamed up with a brewery to create a brand new chip flavor.
The new Cape Cod Summer Potato Chips are a limited-edition product designed to pair perfectly with Sam Adams New England IPA. More specifically, the chips boast cracked pepper and lemon flavors, which complement the "citrus fruit notes and hazy, juicy taste" of the IPA.
With consumers becoming increasingly interested in how their food and drinks go together, the new chips offer a perfect pairing for the summer season.
Image Credit: Cape Cod.
The new Cape Cod Summer Potato Chips are a limited-edition product designed to pair perfectly with Sam Adams New England IPA. More specifically, the chips boast cracked pepper and lemon flavors, which complement the "citrus fruit notes and hazy, juicy taste" of the IPA.
With consumers becoming increasingly interested in how their food and drinks go together, the new chips offer a perfect pairing for the summer season.
Image Credit: Cape Cod.
Trend Themes
1. Food and Beverage Pairing - Opportunity for brands to create innovative food and beverage combinations that enhance the overall consumer experience.
2. Collaborative Product Development - Brands partnering to create unique and exclusive products that leverage each other's expertise and fan bases.
3. Limited-edition Collaborations - Creating scarcity and exclusivity by offering time-limited products through strategic partnerships.
Industry Implications
1. Snack Food - Opportunity for snack food brands to collaborate with beverage companies and create unique flavor combinations to enhance consumer satisfaction.
2. Craft Brewing - Craft breweries can explore collaboration opportunities with food companies to create exclusive flavors that complement their beer offerings.
3. Consumer Packaged Goods - Brands in the consumer packaged goods industry can experiment with limited-edition collaborations to generate excitement and drive sales.
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