Sothys' Collection Addresses Post-Winter Care with Watermelon & Lime
Laura McQuarrie — March 9, 2018 — Fashion
References: sothys & cosmeticsbusiness
Watermelon and lime are at the center of Paris-based beauty brand Sothys' new SS18 collection, which includes a range of skincare solutions to refresh the skin following winter and prepare it for the arrival of warmer weather—which brings on a set of entirely different skincare challenges for consumers.
The three-piece range includes a protective SPF15 Tinted Face Care product, a 2-in-1 Mask and Exfoliant with pink clay and the glow-boosting Illuminating Body Lotion. All of these new products from Sothys feature an uplifting watermelon and lime fragrance that's both fresh and fruity.
These new products can be purchased at Sothys salon and spa locations, as well as experienced in the seasonal Watermelon Lime spa treatment.
The three-piece range includes a protective SPF15 Tinted Face Care product, a 2-in-1 Mask and Exfoliant with pink clay and the glow-boosting Illuminating Body Lotion. All of these new products from Sothys feature an uplifting watermelon and lime fragrance that's both fresh and fruity.
These new products can be purchased at Sothys salon and spa locations, as well as experienced in the seasonal Watermelon Lime spa treatment.
Trend Themes
1. Fruit Skincare - Opportunity to explore new skincare products and treatments using fruit-based ingredients.
2. Post-winter Care - Opportunity to develop skincare solutions specifically targeting the needs of consumers after winter.
3. Glow-boosting Products - Opportunity to create products that enhance the skin's radiance and luminosity.
Industry Implications
1. Beauty - The beauty industry can leverage fruit-based skincare products to offer innovative and effective solutions to consumers.
2. Spa - Spas can incorporate fruit-based treatments into their services to provide customers with unique and refreshing experiences.
3. Seasonal Services - The seasonal services industry can offer watermelon lime spa treatments as a special experience for customers during the summer months.
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