Preschoolians Personalized Footwear
Marissa Brassfield — October 29, 2008 — Fashion
References: preschoolians & springwise
Preschoolians is the latest footwear company to throw its hat into the DIY shoe ring. It allows parents to create their own personalized sneakers for infants and small children.
Preschoolians shoes come in four basic shapes, each uniquely designed for tiny feet: Crawlers, Walkers, Runners and Adventurers. There are over 50 different styles of sandals, boots, slippers, and shoes, and 27 different colors.
Click through the gallery to see some completed footwear by Preschoolians.
Implications - Preschoolians' founder and CEO Jeffrey Silverman believes that people have an urge to express themselves through their footwear choices; his company gives parents the opportunity to pair shoes with any outfit their children have.
Preschoolians shoes come in four basic shapes, each uniquely designed for tiny feet: Crawlers, Walkers, Runners and Adventurers. There are over 50 different styles of sandals, boots, slippers, and shoes, and 27 different colors.
Click through the gallery to see some completed footwear by Preschoolians.
Implications - Preschoolians' founder and CEO Jeffrey Silverman believes that people have an urge to express themselves through their footwear choices; his company gives parents the opportunity to pair shoes with any outfit their children have.
Trend Themes
1. DIY Footwear - The trend of customizable footwear allows consumers to personalize their shoes to match their style.
2. Personalized Baby Shoes - The demand for personalized baby shoes creates opportunities for companies to offer customizable options for infants and small children.
3. Unique Footwear Shapes - The introduction of footwear designed specifically for stages of child development presents opportunities for innovation and market differentiation.
Industry Implications
1. Footwear - The footwear industry can explore the DIY trend and offer customizable options to cater to individual preferences.
2. Children's Fashion - The children's fashion industry can tap into the demand for personalized baby shoes and provide a variety of customizable options for parents.
3. E-commerce - The rise of personalized footwear opens up opportunities for e-commerce platforms to offer customization features and cater to niche markets.
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