'Heelarious' Petite Pumps
Elsa Blaine — June 14, 2008 — Fashion
References: heelarious & parentcentral
Hip babies searching for a way to increase their glamour quotient, look no further! These tiny baby pumps are sized to fit infants up to 6 months old and are available in leopard and zebra prints, hot pink and black. The wee shoes are the creation of Bellevue, Washington based company “Heelarious†which is owned and operated by thirty-something moms with a sense of humour, Hayden Porter and Britta Bacon.
“I've always been a shoe freak and I thought, `Omigawd, what if you could take a baby to a party wearing high heels? It would be hilarious!'†Bacon has said.
“Heelarious†baby shoes are beautifully packaged in a purse shaped bag with a huge rhinestone clasp and would make a unique and stylish gift, retailing for about $40. The girls from 'Heelarious' say the heels are soft, comfortable, flexible and are intended for fun only.
“I've always been a shoe freak and I thought, `Omigawd, what if you could take a baby to a party wearing high heels? It would be hilarious!'†Bacon has said.
“Heelarious†baby shoes are beautifully packaged in a purse shaped bag with a huge rhinestone clasp and would make a unique and stylish gift, retailing for about $40. The girls from 'Heelarious' say the heels are soft, comfortable, flexible and are intended for fun only.
Trend Themes
1. Baby Footwear Fashion - Opportunity to create fashionable and stylish footwear exclusively for infants.
2. Unique Baby Gifts - Disruptive innovation in the baby gift industry by offering unconventional and humorous options.
3. Humorous Baby Accessories - Potential for creating a line of humorous accessories for babies to add fun and uniqueness to their outfits.
Industry Implications
1. Children's Fashion - Opportunity to introduce trendy and fashionable clothing and accessories for babies and young children.
2. Baby Product Manufacturing - Disruptive innovation in the baby product manufacturing industry by developing unconventional and unique items.
3. Gift Retail - Market for selling unique and humorous baby gifts, tapping into the demand for unconventional presents.
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