Nendo Brand Destroyer Handbag
Design Crack — February 18, 2007 — Fashion
References: nendo.jp & designcrack
This project was for Vogue Nippon. The challenge was to modify a luxury brand handbag into the designer’s own creation. Nendo’s concept was to mask the brand’s essence in such a way to make the owner curious as to what’s behind the mask. I like this piece simply because they have turned a an extremely expensive fashion object into a glittery Mexican wrestler. So, Prada is now Nacho Libre. It destroys the brand by dominating it, as if it were in the ring.
Trend Themes
1. Fashion-entertainment Hybrid - Combining elements of high fashion and entertainment creates disruptive innovation opportunities to appeal to a broader audience.
2. Luxury Brand Alterations - Altering luxury brand products to reflect a unique creative vision presents disruptive innovation opportunities to challenge traditional design.
3. Unconventional Brand Marketing - Unconventional brand marketing strategies, such as using Mexican wrestling as inspiration for luxury fashion products, can disrupt the market and generate buzz.
Industry Implications
1. Fashion - The fashion industry can benefit from disruptive innovation through the introduction of unconventional design elements.
2. Entertainment - The entertainment industry can explore opportunities to integrate fashion elements and create new forms of experiential marketing.
3. Luxury Goods - The luxury goods industry can leverage disruptive innovation to attract younger, trend-oriented consumers who are willing to explore unconventional and creative design elements.
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